ANAHEIM, Calif.--(BUSINESS WIRE)--iViu Technologies, the leader of in-store data intelligence, is pleased to announce a development partnership with TransX Systems, whose patented platform personalizes the customer journey. Combining the technology of both companies has created a precise in-store messaging solution that will transform the retail community.
The collaboration marries together iViu’s hardware and data reporting engine with TransX Systems’ patented software, creating a way for retailers to message the consumers throughout their in-store journey and providing physical retail stores the same messaging that online stores benefit from, such as complementary product suggestions, up sales, coupon delivery, product specifications, etc. This solution can be added to an existing mobile app or mobile website, as this is truly an omni-channel agnostic platform.
Messaging throughout the customer’s in-store journey allows for the personalization of the customer experience rivaling the online retail giants. Chris Turner, CEO of iViu Technologies stated, “Being able to message the consumer during their in-store experience will create a new way of marketing for retailers. The TransX Systems’ patented software is an omni-channel approach that blurs the line between online and offline retailers.”
“Combining iViu’s sensor data with our patented messaging platform gives the brick-and-mortar retailers the same tools as the online retailers. We have watched retailers struggle over the past decade and are very excited to present this solution to our customers,” said Hung Tran, CEO of TransX Systems.
About iViu Technologies
iViu Technologies has been a leading developer of indoor positioning technologies since 2013, focusing on scalable and real-time positioning solutions. Over 1,500 retail locations around the world rely on iViu’s SaaS services in their most critical decision-making process. By leveraging our knowledge of indoor positioning we’ve built a platform for indoor analytics that is easy to deploy, very accurate, and most importantly, real-time.
iViu’s iDPlatform detects and collects anonymous data through patented Wi-Fi sensors called iDTags and 3rd party Wi-Fi devices. www.iviutech.com
About TransX Systems
TransX Systems, the innovative leader in omni-channel marketing & consumer engagement, is leveling the playing field between retail brick-and-mortar stores and the Digital World by providing them a powerful customer engagement platform. TransX Systems provides not just more accurate data but the entire platform to convert data into increased sales in real-time. www.transxsystems.com