NEW YORK--(BUSINESS WIRE)--Now fidgeters can fidget freely and in high style with a line of fidget toys from leading international toy and consumer products company, ZURU. The line of fidget toys includes The Original Fidget Cube™ by Antsy Labs and the ZURU Spinner, both of which are launching now at retailers worldwide. ZURU kicks off the global product launch with the #FreeTheFidget campaign, which encourages young and old to fidget freely while celebrating their freedom of expression and showing their originality on social media. The fully integrated global marketing campaign spans TV, Digital and PR.
A key component of the #FreeYourFidget campaign is the Fidget Cube™ commercial which features the world’s most famous “finger tutter,” 23-year-old John Hunt (aka PNUT) whose amazing finger dancing moves was showcased in Taylor Swift’s Shake It Off music video. Produced by FLF Productions, PNUT shows off his incredible finger moves with the Fidget Cube™ to unique beats and music made with the actual sounds from the Fidget Cube™. Watch the Fidget Cube™ commercial on YouTube. The ZURUFidget.com website includes video tutorials by PNUT on how to master tricks with the Fidget Cube™.
“No one should hide their need to fidget, and now they can free it and fidget in style anywhere they please,” said Renee Lee, Global Marketing Manager, ZURU. “#FreeTheFidget encourages fidgeters of all ages to express their individuality and show their unique fidgeting style using the versatility of the Fidget Cube™, which provides an outlet for stress and anxiety.”
Created by brothers Mark and Matthew McLachlan of Antsy Labs, the Fidget Cube™ became a global viral sensation on Kickstarter, attracting more than 150,000 individual backers and raising $6.4 million. The McLachlans, who are both long-time fidgeters, developed the Fidget Cube™ in order to remove the stigma from fidgeting saying, “It’s not uncommon to hear fidgeting being spoken about negatively. However, this behavior isn’t one that should continue to be mocked as inappropriate.”
The Fidget Cube™ was originally designed to help adults and kids relieve stress while increasing focus and productivity. Specifically created for restless hands, the six-sided desk toy, which comes in eight different colors, is equipped with an array of addictive features including five clicker buttons (two of which are silenced), a switch to flick up and down, and a side in the design of a gaming joystick to enjoy the unusually satisfying gliding action. With the Original Fidget Cube™, fidgeters are guaranteed the safe, premium quality product that is designed to last.
Fidget Cube™ fast facts:
- 154,926 people backed the original Kickstarter project.
- Fidget Cube™ was one of the most backed Kickstarter campaign of all time!
- Fidget spinners and cubes currently make up 46 out of 50 of the top-selling toys on Amazon.com.
- YouTube videos of fidget spinner tricks have been racking up many millions of page views, and more than 200,000 people have posted on Instagram using the “spinner” hashtag.
In addition to Fidget Cube™, ZURU is also launching the new ZURU Spinner from Antsy Labs, which lets fidgeters spin, twirl and flick away stress.
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!