ATLANTA--(BUSINESS WIRE)--Atlanta’s skyline shone a little brighter for early morning commuters today as Mercedes-Benz USA (MBUSA) lit their iconic three-pointed star and script (“Mercedes-Benz Stadium”) for the first time.
MBUSA announced its partnership with AMB Sports & Entertainment (AMBSE) in August 2015, within a month of moving its headquarters from New Jersey to Atlanta. The agreement, which continues through 2042, will see the Mercedes-Benz brand featured prominently both inside and outside the iconic Stadium.
The Mercedes-Benz star and script adorn four areas on the Stadium’s exterior, with measurements on the stars measuring 66’ in diameter and the “M” on the Mercedes-Benz Stadium script measuring more than 12’ in height.
“We wanted to make a bold statement, that we intended to be a visible and valuable member of the Atlanta community,” said Drew Slaven, vice president of marketing at MBUSA. “As for the visible part, I think we checked that box today. As to valuable, I hope our commitment to the Westside community is evident in the work we’ve been doing to educate and empower the next generation.”
MBUSA brought its national partner, Laureus Sport for Good, to Atlanta last year to provide and facilitate after-school sports programming as a healthy alternative for area youth. Augmenting a $3 million investment in the Westside community, the company is also working with Hollis Innovation Academy, Junior Achievement, Trees Atlanta and Families First on educational initiatives in the community.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT S. MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com. Accredited journalists can visit our media site at www.media.mbusa.com. Follow us on Twitter @MBUSAnews
About Mercedes-Benz Stadium
Upon its completion in 2017, Mercedes-Benz Stadium will be a world-class sports and entertainment facility and home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United. The multi-purpose stadium will host major sports and entertainment events, including the Super Bowl in 2019, the NCAA Men's Final Four in 2020 and the 2018 College Football Playoff Championship game. Mercedes-Benz Stadium is proud to be collaborating with eight founding partners, which include Coca-Cola, Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance. To learn more about what is happening at Mercedes-Benz Stadium including stadium updates, seating options and announcements visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter.