The research study covers the present scenario and growth prospects of the global fitness app market for 2017-2021. The market is segmented based on application (lifestyle monitoring and health monitoring) and gender (male and female). The market is further segmented by geography, including EMEA, APAC, and the Americas.
The global fitness app market will grow significantly during the forecast period. Sports and fitness technologies are based on the use of data to improve and manage the overall athletic performance and fitness. Fitness apps are being highly accepted in the market as personal advisers of sports and fitness. These apps gather big data, which can be transformed into essential and useful information such as the workout details of the user. Fitness apps are being largely used by athletes and coaches to enhance the performance of their teams by monitoring individual performance and analyzing the weak and strong points of players.
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Technavio media and entertainment research analysts highlight the following three factors that are contributing to the growth of the global fitness app market:
- Increasing use of mobile apps
- Easy availability of cost-effective apps
- High expense of healthcare systems
Increasing use of mobile apps
The global mobile application market is growing at a rapid pace. Many vendors are developing mobile applications to cater to the needs of customers. Earlier, access to fitness programs was limited to fitness centers and clubs, but with the growing adoption of smartphones and increasing download of mobile applications, numerous vendors are entering the fitness market with their advanced fitness apps.
Ujjwal Doshi, a lead internet and e-commerce research analyst at Technavio, says, “Sports and fitness apps are used by millions of mobile users daily. These apps help and guide users maintain a healthy lifestyle and fitness regime by tracking their running distances and monitoring their heart rates.”
Easy availability of cost-effective apps
Mobile apps are available in both free and paid versions. Paid apps require one-time payment during the installation. Fitness apps are gaining high adoption among individuals seeking a healthy lifestyle. Due to limited budget and time, every fitness-conscious individual cannot afford membership in fitness centers or health clubs.
“Fitness equipment is very expensive. This has led to the introduction of sports and fitness apps, which are easily affordable. These apps track the daily workout and suggest food habits and exercises as per users' lifestyle. This has eliminated the need for fitness trainers or dieticians,” adds Ujjwal.
High expense of healthcare systems
The high healthcare and hospital fees compel consumers to buy health and fitness apps, especially to measure calorie consumption, blood pressure, and heart rate. This enables them to track their health at home without the need to visit a doctor for a general check-up. This will boost the installation of fitness apps during the forecast period.
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