SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Amazon today announced two new additions to its best-selling Fire tablet lineup—the all-new Fire 7 Kids Edition and all-new Fire HD 8 Kids Edition. Fire 7 Kids Edition and Fire HD 8 Kids Edition tablets are built around three ideas:
1. Despite best intentions, kids break things—Fire Kids Edition tablets come with a kid-proof case available in blue, pink or a new yellow color option, and a two-year worry-free guarantee—if they break it, send it back and we’ll replace it. No questions asked.
2. Parents don’t want to worry about the bill—Including access to over 55,000 age-appropriate websites and YouTube videos, plus a year of Amazon FreeTime Unlimited, which offers more than 15,000 books, videos, educational apps, and games that have been curated for age-appropriateness—at no additional cost.
3. Kids want a real tablet, not a toy—Fire 7 Kids Edition features a 7” IPS display, quad-core processor, 16 GB of storage with up to 256 GB of expandable storage via a microSD card slot, and up to 8 hours of battery life. For only $30 more, Fire HD 8 Kids Edition offers a 1280x800 widescreen 8” HD display, quad-core processor, 32 GB of storage with up to 256 GB of expandable storage via a microSD card slot, and up to 12 hours of battery life.
Fire 7 Kids Edition is $99.99 (a total value of over $225) and is available for pre-order today at www.amazon.com/fire7-kids-edition. Fire HD 8 Kids Edition is $129.99 (a total value of over $270) and is available for pre-order today at www.amazon.com/firehd8-kids-edition.
“Our Kids Edition tablets are built from the ground up just for kids and we’re thrilled to be the #1 best-selling kids tablet in the U.S. today,” said Kurt Beidler, Director of Kids & Family, Amazon. “These new tablets offer even greater value for our customers with a new 8” HD screen option, increased battery life and storage, plus more popular FreeTime Unlimited books, videos, educational apps, and games, and new FreeTime features like Parent Dashboard and Discussion Cards—all while keeping our prices incredibly low.”
Endless Fun for Kids
Fire 7 Kids Edition and Fire HD 8 Kids Edition comes with a year of Amazon FreeTime Unlimited, the all-in-one subscription service that gives kids ages 3-12 unlimited access to over 15,000 age-appropriate books, videos, educational apps, and games. Kids can enjoy new titles like Pete the Cat, Cupcake Diaries, Fruit Ninja, LEGO Batman: Beyond Gotham, Daniel Tiger’s Neighborhood, Just Add Magic, and more—available from popular brands like Disney, Nickelodeon, Amazon Studios, PBS Kids, HarperCollins, and Simon & Schuster. New titles are regularly added to the FreeTime Unlimited catalog and parents can add titles they own into their child’s FreeTime profile, such as Netflix or Minecraft. FreeTime Unlimited can also be used on Fire Tablets, Kindle e-Readers, Amazon Fire TV, and compatible Android phones and tablets.
Amazon FreeTime also includes a kid-friendly web browser that provides kids with controlled access to over 55,000 YouTube videos and websites. All of the content is kid-friendly and age-appropriate, hand-selected by the Amazon FreeTime team. Parents can also add additional websites if they choose to.
All the Tools Parents Want
Over 10 million kids (and their parents) enjoy the award-winning Amazon FreeTime service, which provides the perfect balance between giving kids the freedom of choice and unlimited access to the content they love, while providing parents peace of mind that what their kids are viewing on their devices is age-appropriate. Amazon FreeTime offers world-class parental controls that encourage learning before play, and gives parents the ability to set educational goals and screen time limits by content type, including innovative features like Learn First and Bedtime.
“Amazon’s Fire Kids Edition tablets strike a remarkable balance between what kids and parents want in a dedicated kids tablet,” said Stephen Balkam, Founder & CEO, Family Online Safety Institute. “These tablets offer age-appropriate digital content that’s both fun and educational for kids, plus a suite of parental controls and features to help parents teach kids how to use technology responsibly.”
Additionally, Amazon recently introduced Parent Dashboard and Discussion Cards, new FreeTime features which offer a whole new way for parents and kids to connect over digital content. With Discussion Cards, parents can easily familiarize themselves with the FreeTime content their kids are viewing, such as books, videos, educational apps, and games to encourage discussion and engagement with their kids. Discussion Cards are found within the new Parent Dashboard, a mobile optimized website that also provides daily activity reports to help parents review the digital content their kids are using in FreeTime and determine how to manage time limits and educational goals. Parent Dashboard and Discussion Cards are available at http://parents.amazon.com.
The Fire Family
In addition to the Fire Kids Edition tablets, Amazon also today introduced the all-new Fire 7 and all-new Fire HD 8 tablets. To learn more about the Fire 7 visit www.amazon.com/fire7; to learn more about the Fire HD 8 visit www.amazon.com/firehd8.
As a special introductory offer, Fire tablets are available in a multi-pack option—so that every member of the family can enjoy one. Buy any three Fire tablets—including the all-new Fire 7, Fire HD 8, Fire 7 Kids Edition, and Fire HD 8 Kids Edition—and save 20 percent.
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