Coyuchi, Pioneer in Organic Linens, to Re-Invent How America Consumes with First Circular Economy in Home Textiles

Coyuchi For Life Subscription Service To Provide Customers A Guilt-Free Way To Get New Sheets And Towels While Keeping Old Ones Out Of Landfills

Coyuchi organic sheets (Photo: Business Wire)

SAN FRANCISCO--()--With more than 10 million tons of textile waste ending up in America’s landfills each year, San Francisco-based Coyuchi, pioneers in coastal-inspired organic cotton linens, today announces ‘Coyuchi for Life’, a first-of-its-kind subscription model that provides customers with new, fresh GOTS-certified organic sheets, towels and duvets regularly, while taking back their old ones and keeping them out of landfills.

This new subscription service helps build a more sustainable supply chain by looping products back into the secondary markets or materials stream. The returned linens will be renewed or upcycled for other purposes and attain a new life of their own. If not salvageable in their current form, the materials will be organized by type, and processed into a new yarn. Nothing will go to a landfill.

“We all love the luxury of fresh, new sheets and towels, but we also care deeply about the world we live in,” said Coyuchi CEO and President, Eileen Mockus. “With this new subscription offering, we can finally achieve a circular economy with linens, which has been the missing link in bringing more sustainability to the subscription economy and to home textiles for consumers.”

According to Credit Suisse, subscription-based goods and services in the U.S. totaled $420-billion in 2015. Honoring this growing trend in consumer purchasing patterns, particularly among millenials, Coyuchi Board Chair, Kevin Surace added “Coyuchi for Life is a seminal example of where innovation, a marketplace demand for transparency and organics, and a big shift towards an ‘I don’t need to own it’ economy are converging. The Coyuchi for Life program promotes today’s more conscious consumption, moving away from the old model of own it, use it, and then throw it away. I believe this is the most exciting and potentially disruptive change to occur in retail in 100 years.”

How the Coyuchi for Life program works:

Customers visit and:

  • Select their organic sheets, towels and duvets, which come in several colors and sizes.
  • Choose how often they want new ones sent; every 6, 12 or 24 months.
  • At the selected renewal date, customers receive their new linens, and
  • Use a Coyuchi return label to ship back their old linens to Coyuchi for renewal or recycling.

Monthly subscription costs can be as low as $5 per month for towel sets and $9 per month for queen-size sheet sets with a 24-month subscription. At time of replenishment, customers have the opportunity to change their linens’ colors and sizes and to upgrade or add to their subscriptions.

Coyuchi products, including those available through the Coyuchi for Life program, are produced using natural and organic fibers, free of the toxic dyes, bleaches and finishes used in conventional textiles. All Coyuchi cotton is 100% certified organic. Coyuchi is certified to the Global Organic Textile Standard (GOTS), the world's leading textile processing standard for organic fibers and in 2014 began working with Fair Trade USA, Fair Trade Certified™, a product certification program that promotes equitable trade practices, working with farms and factories around the world to improve wages, benefits and conditions for workers.

Customers can take part in the new Coyuchi For Life subscription service online at

About Coyuchi

Founded 20 years ago in Point Reyes Station on the Northern California Coast and based today in San Francisco, Coyuchi has been a pioneer in bringing organic cotton bedding to the US market. Mission-driven, the company is committed to creating thoughtfully designed, quality bedding, bath and loungewear that are friendly to both people and planet. Inspired by nature and the raw beauty of the California coastline, Coyuchi designs reflect the simple, relaxed elegance found wherever water meets the land. Minimally processed fibers and responsible production practices are used to ensure everything created reflects the Company’s core ideals: sustainability, organic & natural fibers and a truly human commitment to the hands that touch each product.

Coyuchi can be found at fine retailers across the US and Canada, as well as available for purchase online at Customers can also engage with the Coyuchi brand and its fans on FacebookPinterestInstagram and Twitter.


Media Contact
Signature Green
Melanie Frenkel, 602-476-2547

Release Summary

San Francisco-based Coyuchi, pioneers in organic cotton linens, today announces ‘Coyuchi for Life’, a first-of-its-kind circular subscription model.


Media Contact
Signature Green
Melanie Frenkel, 602-476-2547