MARLBOROUGH, Mass.--(BUSINESS WIRE)--Helen of Troy Limited (NASDAQ NM: HELE) -- According to National Geographic, Americans buy more bottled water than any other nation, adding 29 billion water bottles to the plastic-waste problem. An in-home water filtration system from PUR Water Filtration is an easy way to improve the quality of your drinking water and help keep plastic bottle waste out of landfills, lakes, streams, and oceans.
In celebration of Earth Day, PUR, the number one selling brand in lead filtration among filters certified to reduce lead,1 encourages consumers to switch from drinking bottled water to filtered tap water. Featuring an award-winning, space-saving horizontal design, PUR faucet filters are also certified to reduce over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides - more than any other brand.2
“By using a water filtration system, you’re not only helping the environment by reducing the disposal of plastic bottles in landfills, but you are also helping yourself by ensuring the tap water you’re drinking is cleaner, fresher and safer,” said Deb Mudway, Marketing Vice President, Helen of Troy Health & Home, owners of PUR. “We’re also proud of the fact that our faucet filters recently received the 2017 Red Dot Award for outstanding design and overall quality. That’s the ultimate in form and function!”
PUR offers superior contaminant removal through its line of superior faucet filtration products, which include the PUR Ultimate, PUR Advanced and PUR Basic. The PUR Ultimate and PUR Advanced systems feature PUR MineralClear® filters, which filter water over natural minerals for a crisp, refreshing taste.
Emphasizing their passion towards sustainability, PUR filters are fully recyclable through a partnership with TerraCycle, an organization that provides free waste collection programs for hard to recycle materials.
Marketed by the Health and Home division of Helen of Troy Limited (NASDAQ, NM: HELE), PUR® is a leading brand in the at-home water filtration category for faucet water filters, water pitchers and dispensers, replacement filters, and refrigerator filters. MAXION® Filter Technology is PUR’s commitment to superior filtration performance and innovation, by using activated carbon and ion exchange, it is certified to reduce more contaminants than any other brand. Certified by NSF International and the Water Quality Association for their contamination reduction, PUR’s filtration systems were the first to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water. PUR’s water faucet filters are certified to reduce over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides while their water filter pitchers and dispensers are certified to reduce 96% of mercury and 95% of certain industrial pollutants.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.
For more information about Helen of Troy, please visit www.hotus.com.
1 Based on Nielsen sales data for the 52 weeks ending 4/17/17.
2 As of 4/17/17 NSF Certification comparison valid for faucet mount and pour-through filters