BOSTON--(BUSINESS WIRE)--BlueConic, the world’s simplest and most accessible customer data platform (CDP), announces the company’s inclusion in Gartner Inc.’s "Magic Quadrant for Digital Marketing Hubs" report. According to Gartner, the "digital marketing hub provides marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels.”
In 2016, BlueConic achieved record sales growth of 350% year-over-year in the U.S. market. The company also grew the U.S. customer base by more than 100% and maintained blistering growth in Europe. The BlueConic CDP serves a vital market need by collecting intent, preference, and behavioral data about individuals, across devices and channels, and acting on it in real time to deliver personalized content and experiences. The company’s customers include Boston Globe Media Group, RAEN Optics, America’s Test Kitchen, and Lee Enterprises.
BlueConic recently announced a new feature in its platform, the BlueConic Recommendations Engine, which uses machine learning and proprietary algorithms to deliver recommendations that are aligned with individual user behaviors and preferences.
“We’re thrilled to be named among what we feel is a prestigious group of marketing technology innovators,” says Bart Heilbron, Founder and CEO of BlueConic. “Marketers need a real-time, unified, and actionable understanding of who is interacting with the brand. BlueConic is committed to easing customer data management challenges so that marketers can realize the long-standing goal of truly unified data.”
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic’s mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 120 brands, including Boston Globe Media Group, RAEN Optics, America’s Test Kitchen, and Lee Enterprises, currently leverage the BlueConic customer data platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.
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