CLEVELAND--(BUSINESS WIRE)--Dutch Boy® Paints, an industry leader in innovative, high-quality paint products and packaging solutions, is proud to announce In The Brush (427-6DB) and Thunder Storm (E11-3) as the brand’s Colors of the Year for 2017. These willow-green shades materialize from the four-trend color story Captivate, identified by the Dutch Boy Paints color and design team with influences spanning from home décor, design and DIY trends. In The Brush is available exclusively at Menards retailers, while Thunder Storm is available at select retailers nationwide.
Highlighting key themes found in the Purpose trend story – one that features elements of natural, light-filled beauty and functional livability – In The Brush and Thunder Storm are versatile neutrals that can be effortlessly incorporated throughout the home, whether the painter is a novice or seasoned DIYer. When applied to more functional spaces like the living room both offer a pop of color that is calming and clean. In homes that have an open floor plan, these gray-green hues ground the room, offering the space an inviting, social atmosphere.
“At Dutch Boy Paints, we strive to be the go-to resource for inspiration on how to easily transform and personalize your home with simple project ideas and beautiful paint colors,” said Carolyn Noble, ASID, Dutch Boy Paints Manager of Color Marketing & Design. “With this year’s Color of the Year selections, we are making it easier for DIYers and homeowners to add a soft, serene and on-trend pop of color in their home.”
The four trends included in the Captivate color story are Purpose, Enigma, Convergence and Intrinsic. Each tells a different story that offers DIYers and homeowners the opportunity to express themselves through color in ways that they may not have previously considered.
About Captivate Trend Stories
Enigma pairs dark hues with brighter colors, such as a deep blue-green with a metallic like bronze. These richer hues are ideal for rooms that are at the center of the home, like the dining room, where time is spent celebrating life’s daily triumphs.
The color palette of Purpose seamlessly grounds natural beauty in functionality when brought into the home. The traditional saddle browns, pale pastels of chalky pinks and dusty blues create a range of livable accent colors. Bringing these hues into a space creates a calming oasis with pops of color.
The palette of Convergence features greige and teal blues with shades of scarlet and coral at the center of the story. The unexpected pairing of these cool and light tones will simply transform the room where they are applied into an unforgettable space.
Intrinsic features twilight blues and clay reds anchored in dark earthy tones, such as rich chocolate browns and deep forest greens. The colors of this palette create a complementary balance that gives any space a modern look.
For more information on Dutch Boy’s 2017 Color Trends and 2017 Colors of the Year, please visit: http://www.dutchboy.com/.
About Dutch Boy Group:
Founded in 1907, Dutch Boy® paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust has been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come.