BOULDER, Colo.--(BUSINESS WIRE)--BlogMutt, the leading crowdsourced content writing service, announced the appointment of Steve Pockross as its chief executive officer today. Pockross was part of the early management team at crowdsourcing pioneer LiveOps, growing the company into the largest crowdsourced contact center in the world.
“Consistently developing high-quality content to fuel their content marketing programs is a major obstacle for small businesses, agencies, and other organizations with limited in-house resources,” said Pockross. “BlogMutt is a cost-effective way for these businesses to bridge this gap. I look forward to evolving our company's services to help our clients meet today’s content demands."
Scott Yates, Blogmutt's co-founder and previous CEO, is stepping down from the position while retaining his role as board chairman.
“A blog will always be the foundation to any successful content marketing strategy,” Yates said. “Since BlogMutt’s founding in 2011, business blogging has exploded into a multi-billion dollar industry. Steve’s experience leading five different crowdsourcing businesses will be invaluable as BlogMutt grows its content services and network of 10,000 U.S.-based writers.”
At LiveOps, Pockross served as vice president of business development and strategy. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, CallAssistant, and HSBC.
Pockross holds a Marketing and Finance MBA from the Kellogg School of Management at Northwestern and a BA in history from Wesleyan University.
Pockross will be attending HubSpot’s Inbound conference in Boston Nov. 8–11. To schedule time with him at Inbound or say hello, please contact him directly at CEO[at]blogmutt.com.
BlogMutt is a crowdsourced content writing service for small businesses and marketing agencies. Businesses save time, money, and resources thanks to BlogMutt’s network of more than 10,000 U.S.-based writers creating original content to meet their marketing needs. For more information, visit www.blogmutt.com.