TORONTO--(BUSINESS WIRE)--National Post is pleased to announce the launch of the newly revamped Financial Post Magazine (FPM), a leading Canadian business magazine, with enhanced editorial features and an entirely new look and feel. The changes debut in the October 4 issue.
“FPM has always been about our readers and the new design and rich editorial section will provide them with the greatest possible experience,” said Gord Fisher, President, National Post. “FPM offers advertisers access to an influential, sophisticated and upscale Canadian audience in an innovative and targeted environment.”
The changes in the magazine consist of more robust editorial content, more pages and distinct sections found in every issue including:
- Power Rankings – The need-to-know, like-to-watch or can’t-help-but-drool lists of people, things and places generating the most power and heat
- “Scene” – street chatter of insights across the business community
- “Big Picture” – macro market insights and hidden trends
- “Capital Gains” – sharp and savvy expertise for those who want to keep and grow their wealth
- Financial Times – Exclusive special reports from The Financial Times (one of the world’s leading business news organizations)
- Last Call – A guide to after-hours indulgences and luxury lifestyle to enjoy your success
Aimed at the affluent, ambitious and aspirational business reader, the new FPM fills an untapped niche in Canada’s business-magazine press, focusing on power and luxury – who’s on top, what they know, how they live and how readers can emulate the best of it.
The October 2016 issue will feature FPM’s first “Power List” – the top 25 Canadians with the highest caché and the biggest clout, the hot wheels of 2017 and the hottest winter experiences. Upcoming issues will include special features such as CEO of the Year in November and Top Women in Business in December.
Published six times per year, FPM is distributed through National Post and select Postmedia newspapers** to subscribers and via newsstands as well as in Air Canada lounges, and reaches an audience of 782,000* Canadians.
Launch activities for the new FPM include a multi-media marketing campaign with print ads running in the National Post and select Postmedia newspapers as well as digital ads running across Postmedia’s network. Ads will also run on screens at Gateway Newstands at select TTC locations in the GTA and during the National Post Radio on Sirius XM.
Founded in 1971, Financial Post Magazine provides context, analysis and understanding of current trends, companies and issues that are shaping the economy and Canadians’ lives.
About National Post
National Post is a division of Postmedia Network Inc., the largest publisher by circulation of daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.
*Source: Vividata Q1 2016 Base A18+
**Select Postmedia newspapers include the Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette, Vancouver Sun and The London Free Press.