LOS ANGELES--(BUSINESS WIRE)--Stacey Snider, Chairman and CEO of 20th Century Fox Film, today announced the appointment of Beth Goss to the newly created position of Chief Brand Officer (CBO) for the studio.
As Chief Brand Officer, Goss will manage the Fox film brands across their lifespans, including current releases and library titles and those projects in development. Goss will develop a strong, lasting narrative around each property that will create opportunities for deeper, ongoing fan engagement.
Stacey Snider commented: “We are thrilled to have Beth onboard to help create this exciting new role at our company. She is an experienced global entertainment executive, who, I know, will have great success working with our stakeholders, creative-rights holders, filmmakers and executives throughout the company to maximize the potential of our core properties.”
In her role, Goss will collaborate with the studio’s key divisions to help steward the Studio’s signature franchises, world-renowned brands and myriad event properties to optimize all the various marketing and distribution windows and outlets on a global basis.
Added Goss: “I could not be happier to join 20th Century Fox Film at such an exciting point in its history, and in such an important role in today’s extremely competitive climate. I view this job as building communities and developing multiple touch points for fans to interact with the Fox film brands. I look forward to working with all of my new colleagues and talented filmmakers at the studio.”
Goss has served as a consultant to the studio for the last few months. She previously founded and led 8.Eight Entertainment, a content distribution consultancy dedicated to identifying and maximizing media platforms for key entertainment brands.
Prior to 8.Eight, Goss served as the Executive Vice President of Cartoon Network/[adultswim]. Before that, she worked at NBCUniversal, where she led a global organization that maximized NBCUniversal intellectual properties while developing strategic plans for the core franchises of the organization. Goss also has experience in international film and television distribution from her stint with PolyGram Filmed Entertainment. Goss began her career in advertising holding senior positions at a variety of ad agencies. She is a graduate of Washington University in St. Louis.
About 20th Century Fox Film:
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.