LONDON--(BUSINESS WIRE)--Technavio has announced the top nine leading vendors in their recent after-school tutoring market in China report until 2020. Vendors are identified based on their revenue and market dominance in terms of experience, geographical presence, product portfolio, financials, and R&D.
According to Technavio’s market analysis, the education system in China is likely to experience a wave of positive change, mainly due to two factors — abolition of one-child policy and rise in expenditure on children's education. The country boasts of the largest kindergarten to 12th grade (K-12) learner population in the world, and abolition of the one-child policy by the government will help China sustain its position.
“The K-12 education segment represents over 50% of the education market in China. In 2015, the education sector as a whole in the country was valued to be approximately USD 94 billion. The rise in economic conditions of middle-class families and the one-child policy implemented by the government have led to an increase in expenditure for the education sector,” says Jhansi Mary, a lead analyst at Technavio for research on education technology.
Competitive vendor landscape
The after-school tutoring market in China is characterized by the presence of diversified international and regional vendors. Regional vendors are dominating the market by increasing their footprint. As a result, international vendors are finding it difficult to compete with them, especially on features such as language methods, technology, and pricing. Vendors primarily focus on catering to the needs of schools and individual students by increasing their partnerships with various schools, colleges, and universities. The competitive environment in this market will likely intensify further with an increase in service extensions and M&A.
Since the market is highly competitive, the growth of players depends on market conditions, government support, and industry development. The competition among vendors has intensified as they are focusing on niche areas such as IT; healthcare; and banking, financial services, and insurance sectors. The vendors are focused on delivering their products through multiple distribution channels and designing specific products for pre K-12 schools, as well as for students who need special care and attention. Partnerships with technology service providers have gained momentum, driven by the need to capitalize on online delivery platforms.
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Top nine after-school tutoring market vendors in China
CEDL offers a range of services that help students to succeed in their examinations through the after-school tutoring market. Its service offerings in the market involve test and online preparation courses for self-taught learners and high school and college students preparing for several academic and college entrance exams.
New Oriental Education and Technology
New Oriental Education and Technology Group offers a range of programs and courses in subjects training to students opting for language and entrance examinations. Its service offerings comprise courses in German, Japanese, French, Korean, Italian, and Spanish languages. The company has positioned itself in the after-school tutoring market through its proven strategies and techniques for improving the requisite academic skills to raise the students' test scores.
Xueda Education Group
Xueda Education Group offers personalized tutoring services for primary and secondary school students in the after-school tutoring market in China. The company has expanded its tutoring service network from 383 learning centers in 73 cities in 2012 to 467 learning centers in 85 cities in 2014. It offers its services to enhance and improve student aptitude, academic performance, future academic goals, grade levels, study habits, and other related factors.
TAL Education Group
TAL offers a range of tutoring services in after-school tutoring market. In October 2015, the company announced its strategic investment initiative of USD 30 million in Phoenix E-Learning, the largest online educational platform operating zxxk.com serving the public school system in China. This initiative has further enhanced the company presence in a white space market leading in proprietary content and tutoring services.
Tutors in China
Tutors in China provides tutoring services for various subjects, qualifications, and examinations, including elementary, middle year programs, and A-levels. It covers most of the popular subjects, including mathematics, science, English, humanities, and SAT. The company also provides online tutoring services.
Chuanke.com is an online education platform that provides educators with live streaming video education tools, video on demand courses, and other education tools, such as tests, assignments, and references. Chuanke.com operates as a subsidiary of Baidu. The company received angel investments from K2 Ventures and Ameba Capital in 2011.
Xiaozhan Jiaoyu operates as an online language training platform. It provides training courses for students preparing for entrance exams for English language tests and overseas universities. Some of the investors of the company include GGV Capital, Sequoia Capital, and Shunwei Capital. It offers test preparation and educational programs, services, and products for various exams, including TOEFL, IELTS, SAT, GRE, and GMAT.
EF Education First
EF Education First is an international education company that specializes in online language learning, academic degree programs, educational travel, international language training, and cultural exchange. EF English First offers a broad range of English language courses developed by industry leading experts to meet the specific learning needs for students and corporate language training services.
iTutorGroup is an online education platform and operates English-language learning institution in 40 countries. The company offers its product for English training and TutorMing, including vipabc, vipabc junior, TutorABC, and TutorABCJr for Mandarin Chinese.
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