In the category “Best Analytics Service in Predictive Modelling,” Blueocean Market Intelligence was recognized for helping a large global technology vendor reach new levels of success through customized digital campaigns. Blueocean Market Intelligence created advanced models based on user behaviors and perceptions on video and content channels – which reflected their affinity and love for their brand. The team used a combination of qualitative and quantitative methodologies to create attribute-based measures of consumer interaction, engagement, and how frequently they consume content across these digital and social content channels.
“Our analysts work hard to ensure they deliver actionable, data-driven insights so clients can see real business results,” said Anees Merchant, senior vice president of digital analytics.
In the category “Innovative Technology of the Year,” Blueocean Market Intelligence’s innovative text analytics platform UTAP (Unstructured Text Analytics Platform) was recognized for the value it provides to business decision makers. The platform makes available to the business decision makers insights from text communication between the user company and its customers, in addition to the numeric market data available from online and offline sources. The unstructured (text) information is drawn out from multiple sources like emails, tweets, LinkedIn, Facebook, comments on website or blog, call center transcripts, physical letters, text responses in survey forms, etc. Insights from such unstructured data serve as a great complement to the numerical data that is usually used for drawing analytics and insights for decision making.
Durjoy Patranabish, senior vice president of big data analytics, added “The award for UTAP is a recognition of Blueocean Market Intelligence’s ability to develop effective technology solutions that add new dimensions to the way information is captured, analyzed and interpreted for business decision making.”
The initiative to recognize leading technology and service providers in the Big Data and Analytics space was organized by KamiKaze B2B Media, with an eminent jury comprising industry stalwarts.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services and Borderless Access Panels) that includes more than 1,200 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.