HANOVER, Pa.--(BUSINESS WIRE)--Great news, summer party hosts won’t be in a pinch to pick the perfect salty, cheesy snack with a kick, now that Utz® Quality Foods, Inc. has added new Chesapeake Bay style Crab Cheese Balls to its snack line.
By pairing a hearty pinch of Chesapeake Bay style crab seasoning to its famous cheese ball recipe, Utz® has created a new flavor sensation. This zesty and creamy white cheddar treat gives crab fans another great choice to satisfy their snack cravings.
Utz® new Crab Cheese Balls are the latest introduction to the crab seasoned line. The first Utz® crab offering, the delicious, crunchy Chesapeake Bay style Crab Potato Chip, was introduced in 1983 and is currently the #1 crab chip in the United States, according to recent IRI data. Since then, the line has expanded and grown in popularity with the addition of the crispier, heartier Crab Kettle Potato Chip in a range of convenient sizes.
“With the continued popularity of our Utz® Crab Potato Chip offerings, we wanted to go further in providing consumers with what they demand, more ways to enjoy crab seasoned snacks,” said Jeff Martin, Executive Vice President, Sales and Marketing at Utz® Quality Foods Inc. “Pairing our popular Chesapeake Bay style seasoning with our famous cheese balls has made for a perfect combination.”
As a permanent addition to the Utz® snack line, these new Chesapeake Bay style Crab seasoned Cheese Balls are gluten free, made with real cheddar cheese and are available in 3.5 oz. and 8.5 oz. sizes at your local retailer or on the Utz® online store at getutz.com.
Utz® Crab seasoned snacks are featured in the current “Summer of Utz®” campaign which also highlights other Utz® favorites just in time for summer snacking. To officially launch the campaign, Utz® is giving away 50 prize packs which include free Utz® products and themed wearable gear. Fans are encouraged to enter for a chance to win at: getutz.com/summerofutz.com. The contest runs until June 27th.
To learn more about Utz® visit www.getutz.com or follow the brand on Facebook (Facebook.com/LittleUtzGirl).
About Utz® Quality Foods, Inc. Utz® Quality Foods Inc., a privately-owned and family managed company founded in 1921 and based in Hanover, PA manufactures and markets snack foods throughout the United States and internationally. The company produces a full line of snack products including potato chips, pretzels, cheese snacks, tortillas, veggie snacks, popcorn and more. Utz® has six manufacturing facilities in Pennsylvania (Hanover (4), Wilkes-Barre (1) and Lititz (1)) with additional facilities in Colorado, Louisiana and Massachusetts. Utz® Quality Foods, Inc. products are distributed nationally through grocery, mass-merchant, club stores, convenience stores, drug stores and other channels under the Utz® Zapp’s®, Dirty® Potato Chips, Good Health®, Bachman®, Bachman Jax®, Wachusett®, Snikiddy® and other brands. For information about Utz® or its products, please visit www.utzsnacks.com or call 1-800-FOR-SNAX.
