SAN FRANCISCO--(BUSINESS WIRE)--Apteligent, a mobile app intelligence platform, today announces the release of new mobile app industry metrics through a new whitepaper entitled “Optimize Mobile KPIs Through User-Centered App Metrics.”
Organizations typically measure their mobile success by tracking business oriented key performance indicators (KPIs) such as new customer acquisition, engagement, churn, revenue, and also crash-rate. The whitepaper criticizes the decided lack of industry focus in developing specific app-based metrics against which product managers and app developers can assess and improve end-user experience – and, as a result, business KPIs. None of these metrics, with the exception of crash rate, ties directly to how well the app enables a user to satisfy a need or desire. To get a detailed picture of what drives business KPIs on mobile, mobile teams need the “why” behind the “what.” The paper makes the case for a new class of app performance metrics from the user’s perspective and lays out practical guidelines and best practices for monitoring them. The report rests on industry research as well as Apteligent data, which includes insights from billions of anonymous user-application interactions.
“We found a big hole when it came to established industry app metrics and how these connect to business outcomes,” said Gregory Toto, SVP of product and development at Apteligent. “Our customers look to us to provide guidance and benchmarks against which they can measure their app’s performance to drive improvement in their mobile business results. This paper provides a framework to help product managers and app developers better evaluate and prioritize the metrics that really matter when it comes to their apps.”
These metrics, backed by Apteligent’s comprehensive benchmarks and app data, provide user-centered guidance for understanding how app performance affects mobile customer experience and at what levels mobile teams should strive to achieve to ensure positive outcomes.
The whitepaper raises the bar for the thousands of companies that are revisiting mobile strategy or visiting it initially. For instance, app load time is one of the app metrics that the whitepaper finds as leading indicators of mobile success. The whitepaper finds that the current shared industry understanding that an app load time of two seconds or fewer is insufficient and leads to just average user interactions with the app. Instead, Apteligent says, app load time should take less than one second to meet the biological expectations of its users. The report makes similar claims that user expectations have risen when it comes to other app performance guidelines like crash rate, user interface freezes, and more. Several other app metrics and guidance on setting targets to be “better than average” are detailed in the whitepaper.
Apteligent will continue to update its app metric benchmarks and guidance as the mobile ecosystem continues to develop. For more information, download the whitepaper here.
Apteligent provides tools that empower mobile developers and product managers to troubleshoot, prioritize, and resolve issues that damage their users’ app experience. Developers get detailed, real-time information to find and resolve crashes, freezes, and issues in key user flows. Product managers and KPI owners get global mobile industry and competitive insight to better plan and focus their mobile initiatives, as well as real-time visibility to app metrics that enable rapid issue detection, prioritization, and release-over-release app improvement. Apteligent is trusted by three of the top five credit card issuers, three of the top five media companies, three of the top five retailers, and two of the top three hotel chains with the success of their strategic mobile app initiatives. Learn more at www.apteligent.com.