FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX™, a division of Kingston® Technology Company, Inc., the independent world leader in memory products, today announced the addition of professional basketball player and devoted video gamer Gordon Hayward to its roster of champion athletes. Gordon will exclusively use HyperX gaming headsets, will be featured in marketing campaigns, regularly stream gaming sessions, conduct giveaways and make appearances for the brand starting today.
HyperX currently sponsors hundreds of professional eSports players through its more than 30 organizational partnerships, but Gordon marks the first traditional athlete to represent the gaming brand. Gordon represents a unique voice in professional sports and has a deep appreciation of video gaming having competed in eSports tournaments while an up-and-coming basketball star.
Gordon has legions of fans who’ve followed his rise through collegiate basketball − from the famed Butler run to the national championship game and ultimately to the Utah Jazz − and has a strong reputation among hardcore eSports fans and enthusiasts due to his love of video gaming and his involvement in the growing scene of competitive gaming. With favorite games like Halo, Starcraft II, and League of Legends, Gordon continues to play online regularly during his off time.
“Video games have always been an escape for me. Above anything else they’re just really fun and a great way to connect with others online and be competitive,” said Gordon Hayward. “As an avid gamer and professional athlete, I know how important it is to have the best equipment to compete and I’m excited to have joined the HyperX team to represent their gaming gear and build upon their reputation of having the most comfortable and best sounding headsets on the market.”
“Signing Gordon is a special moment for the HyperX brand as we continue to elevate and expand our awareness among fans of both traditional and eSports,” said Daniel Kelley, director of corporate marketing, HyperX. “Gordon’s impressive character, competitive spirit and ability to represent HyperX and the eSports community as a whole make him an ideal fit to our family.”
eSports has seen dramatic growth in recent years and is expected to grow to even greater heights in the coming years, with research firm SuperData predicting the total market for eSports to reach $910M this year. HyperX has a long history of supporting eSports since 2002 through active sponsorship of top teams, players, tournaments and the tailoring of products to be of the best quality for gamers of all levels.
Stay tuned through HyperX social media channels for up-to-date info on Gordon’s live streaming sessions, monthly giveaways, appearances at upcoming events and all other things HyperX. HyperX is looking forward to continuing its growth and achievements within the eSports community and pleased that Gordon will be joining its efforts.
HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, gamescom and PAX.
For more information visit the HyperX home page.
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HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit www.hyperxgaming.com.
Editor’s Note: For additional information, evaluation units or executive interviews, please contact David Leong, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-1817 (Voice). Press images can be found in Kingston’s press room here.
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