SAN FRANCISCO--(BUSINESS WIRE)--Indiegogo, the global crowdfunding platform, announced that the company has entered into an agreement to strategically partner with and acquire assets of Celery. Celery, the platform that enables companies to take in pre-orders and sales on their own websites, will remain a stand-alone business. Chris Tsai, Celery CEO, will lead Celery's expanded operations, which includes a strategic integration with Indiegogo.
As part of the transaction, creators on Celery will be able to grow their community and reach new audiences via InDemand, Indiegogo's pre-order experience. Indiegogo’s crowdfunding and marketplace offerings, combined with Celery’s pre-order and commerce platform, will provide entrepreneurs a powerful end-to-end solution for launching and supporting projects, and the best tools to raise funds, take pre-orders, and continue selling.
“At Indiegogo, we’re incredibly committed to empowering creators in their entire lifecycle, from the idea phase all the way through to shipping,” said David Mandelbrot, CEO, Indiegogo. “Celery’s experience on the commerce side of the journey makes them the ideal partner for us to continue to provide solutions to all types of creators”.
“Serving creators from start to finish with powerful fundraising tools and audience amplification has always been core to Celery's vision,” said Chris Tsai, CEO and Co-Founder of Celery. “With Indiegogo’s mission to empower creators aligning so closely with ours, it was the perfect opportunity to accelerate our roadmap by joining forces. We're excited to be building the future of crowdfunding with Indiegogo.”
The new partnership comes as Indiegogo entrepreneurs are increasingly turning to both Indiegogo’s InDemand service and the Celery platform to effectively continue pre-sales after their crowdfunding efforts end, including Bluesmart, the world’s first smart carry-on suitcase.
“When we launched on Indiegogo, we had massive success and were able to reach millions of potential customers instantly. After our campaign on Indiegogo ended, we wanted to keep up the momentum so we set out to use both Indiegogo’s InDemand service, which enabled us to take pre-orders on our Indiegogo page, as well as Celery, which enabled us to install a pre-sale option directly on our own website,” said Diego Saez Gil, CEO of Bluesmart. “Between InDemand and Celery, we’ve been able to take more than $1 million in additional pre-sales.”
The first pre-order campaign that is launching as part of the Indiegogo and Celery partnership is LABYRINTH, a tabletop adventure game based on the 1986 film starring David Bowie and Jennifer Connelly. The game's launch marks the film's 30th anniversary and the first time that The Jim Henson Co. has licensed the cult film for a board game.
Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people around the world to fund what matters to them. As the world’s first crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project –creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit Indiegogo.com and follow us at Twitter.com/indiegogo and Facebook.com/indiegogo.
Celery is a San Francisco-based technology company helping businesses of all sizes take pre-orders, crowdfund independently, and to continue selling before and after items are in-stock. Celery is founded by a team of crowdfunding and e-commerce experts and alums from MIT, Stanford, Groupon, LinkedIn and Foursquare, and is venture-backed by Y Combinator, General Catalyst, Elementum Ventures, Max Levchin, SV Angel, and other top investors. For more information, visit www.trycelery.com and follow us at twitter.com/trycelery and facebook.com/trycelery.