Luma Announces $12.5 Million Series A Funding from Accel and Amazon

SAN FRANCISCO & ATLANTA--()--Luma, bringing the experience of Surround WiFi to the home, announced today a $12.5 million Series A led by Accel with a significant investment from the Amazon Alexa Fund. Brian O’Malley of Accel will join Luma’s board of directors. The company will use the funds to fulfill the massive demand for its flagship product, expand global operations and continue R&D on its products.

“Home WiFi has evolved dramatically over the past 10 years. We now have video streaming, cameras, garage doors and even toasters connected to our home networks, but there has been close to zero innovation in the space,” said Brian O’Malley, partner at Accel. “Luma is the first company to essentially reimagine home networking - not just by making home WiFi faster and more reliable, but also bringing a new level of awareness and security previously reserved for only the most sophisticated corporations.”

Luma is the only company to provide the three features imperative to a great home WiFi experience: speed, safety, and security. Its patented Surround WiFi technology is the highest performing home WiFi system available and the only solution to provide cybersecurity and parental controls. Announced today, Luma has sold more than 30,000 pre-orders; however, that number more than doubles if you include Luma’s early channel partner orders. Units will start to ship in June, as originally scheduled.

“Innovation in the smart home space is taking off and has the potential to make our everyday lives easier and more serendipitous than ever,” said Steve Rabuchin, vice president, Amazon Alexa. “We’re investing in Luma through the Alexa Fund because we’re excited about Luma’s vision to not only bring better and faster WiFi to consumers but to innovate on what’s possible with IoT and voice technologies.”

“We’re thrilled to have the support and expertise of Accel and Amazon,” said Luma co-founders Dr. Paul Judge and Mike Van Bruinisse. “Their expertise in voice, hardware and distribution will be vital in this next phase of Luma as we begin to ship and scale.”

Reinvestment came from existing investors Felicis Ventures, Base Ventures, BIP Capital, Relay Ventures, and Webb Investment Network. Additional new investors include David Dorman, former CEO of AT&T and 500 Startups.

Luma’s existing investors and advisors include Dr. Ian Akyildiz, professor and author of textbook Wireless Mesh Networks; Omar Johnson, CMO of Beats By Dre; Tom Noonan, co-founder of Internet Security Systems; Hans Robertson, co-founder of Meraki; Aamir Virani, co-founder of Dropcam; and Jed York, CEO of the 49ers.

Along with financing and shipping, Luma shared the addition of two key hires to the executive team. Matt Duffy, previously of Sonos and Apple, joins as vice president of supply chain, and Anil Jagarlamudi joins from AirWatch and VMware as Luma’s new vice president of engineering.

Luma is available for pre-sale through Amazon Launchpad at

About Luma

Co-founded by enterprise and security veterans Dr. Paul Judge and Mike Van Bruinisse, Luma brings Surround WiFi to the home. With a focus on speed, safety, and security, Luma lets consumers surf the web with ease. For more information on Luma, visit; follow the company on Twitter @getluma, Facebook at, and Medium at

About Accel

Accel is a leading early and growth-stage venture capital firm, powering a global community of entrepreneurs. Accel backs entrepreneurs who have what it takes to build a world-class, category-defining business. Founded in 1983, Accel brings more than three decades of experience building and supporting hundreds of companies. Accel’s vision for entrepreneurship and business enables it to identify and invest in the companies that will be responsible for the growth of next-generation industries. Accel-backed companies include Atlassian, Braintree, Cloudera, DJI, Dropbox, Dropcam, Etsy, Facebook, Flipkart, Lookout Security, MoPub, Qualtrics, Slack, Spotify, Supercell, Vox Media and others. Visit for more or @Accel on Twitter. For more information, please visit the Accel Partners web site at Find us on Facebook at

About the Amazon Alexa Fund

The Amazon Alexa Fund—named for Alexa, the cloud-based voice service that powers Amazon Echo and other devices—provides up to $100 million in investments to fuel voice technology innovation. Whether that’s creating new Alexa capabilities with the Alexa Skills Kit (ASK), building devices that use Alexa for new and novel voice experiences using the Alexa Voice Service (AVS), or something else entirely, the Alexa Fund is open to anyone with an innovative idea for how voice technology can improve customers’ lives—from early-stage pre-revenue companies to established brands. Learn more at


The Hatch Agency
Samantha Fisher


The Hatch Agency
Samantha Fisher