SANTA MONICA, Calif.--(BUSINESS WIRE)--Tastemade Inc., the leading digital media company focused on food, travel and lifestyle programming for the connected generation, announced today expanded programming exclusively for Facebook Live where Tastemade will produce over 100 Live shows per month on its Facebook channels around the globe. Tastemade is working closely with Facebook to develop and fully optimize its content for this exciting new format.
“Tastemade has been a top 10 video publisher on the Facebook platform for the last year as mobile video has taken center stage among consumers and advertisers alike,” said Oren Katzeff, head of programming at Tastemade “In the last month, we’ve produced several Facebook Live shows from the United States, Brazil, Japan, and Argentina, and have seen first hand how Facebook Live provides a new authentic way to engage audiences.”
For example, a recent Tastemade Live show on “latte art” resulted in:
- 100,000 simultaneous viewers
- 1.4 Million views in the first hour
- Over 1 million viewers
- 33,000 likes and shares
- 91,000 comments
Tastemade’s new slate of Live programming will include cooking programs, recipe tutorials, travel shows, and new formats designed specially for Facebook Live. Tastemade’s Facebook Live shows are expected to run between 10-60 minutes in length and will be shot in Tastemade’s studios, on location around the globe, and in multiple languages.
“Today’s announcement demonstrates how high quality video, mobile-first experiences, global scale, and engaged audiences all come together for us on Facebook,” added Katzeff. “Given our multi-lingual Tastemaker community and worldwide production capabilities, Facebook Live is a perfect fit with our overall global programming strategy.”
Tastemade’s overall video viewership has been growing rapidly, now reaching over 100 million monthly active viewers with over 1.5 billion video views per month on a global basis.
Tastemade is a digital media company focused on food, travel and lifestyle programming for the connected generation. We bring this to life on every screen from smartphones to connected TV’s for a global community of 100 million monthly active viewers. Tastemade has won several awards for its innovative programming, including a James Beard Award in 2014. The company is funded by Goldman Sachs, Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, and Scripps Networks Interactive.