LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global sexual wellness market is set to generate USD 57.57 billion by 2020, growing at a CAGR of 7.07% during the forecast period.
This research report titled ‘Global Sexual Wellness Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
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The sexual wellness market is segmented into six categories: sex toys, contraceptives, personal lubricants, erotic lingerie, pregnancy tests, and other. The top three revenue generating segments are:
- Sex toys
- Personal lubricants
Global sex toys market
The global sex toys market was estimated at USD 20.82 billion in 2015 and will reach USD 29.07 billion by 2020. The global sex toys market is growing at a steady pace. Sex toys include dildos, vibrators, dolls, games, cock rings, slings, jiggle balls, and bondage gear. Globally, men were the primary buyers of adult toys in 2015, but the trend is changing with the growing acceptance of such products among women. Based on sales from various distribution channels, three out of 10 men purchase sex toys while only one out of 10 women purchase sex toys.
“Vendors in the market are trying to dissociate the stigma and the label of pornography attached to the sex toys market and shift products to mainstream shelves. They are increasingly targeting customers who are in relationships and refining their packaging to suit consumer sensibilities,” says Amber Chourasia, a lead analyst at Technavio for health and wellness sector.
According to Church & Dwight, more than 50% of Americans use vibrators. They also found that 45% of men prefer using a vibrator during sexual intercourse when in a relationship and 17% of men use vibrators for masturbation.
Global contraceptive market
The global contraceptive market is projected to reach USD 23.14 billion by 2020, growing at a CAGR of 7.33%. The market will grow at a fast pace during the forecast period. Condoms are used as a non-hormonal contraceptive method, and they play an important role in preventing sexually transmitted infections and pregnancies. Other non-hormonal contraceptive methods are cervical caps, diaphragms, non-hormonal IUDs, sponges, and withdrawal methods. On the other hand, hormonal contraceptive methods use synthetic sex hormones like estrogen, progestin, or a combination of both to prevent ovulation and to thicken women’s cervical mucus.
“Hormonal contraceptives include oral contraceptive pills, contraceptive transdermal patches, vaginal rings, hormonal IUDs, and vaginal implants. In some countries, women use hormonal contraceptive methods to maintain a balance of sexual hormones in their body and be active,” says Amber.
Global personal lubricant market
The global personal lubricant market is growing at a steady pace. Personal lubricants prevent dryness and chafing during intercourse or masturbation and enhance overall sexual pleasure. There are a variety of lubricants available in the market, such as water-based, gel-based, oil-based, and silicone-based lubricants, for both men and women. Silicone-based lubricants are gaining popularity because of their longer lifespan compared to other categories of personal lubricants like water-based lubricants. However, silicone-based lubricants may also have some side effects like allergic irritations. K-Y is among the most frequently used water-based lubricant brands in the market.
The top vendors for the global sexual wellness market highlighted by Technavio’s research analysts are:
- Church & Dwight
- Doc Johnson
- Reckitt Benckiser
Browse Related Reports:
- Global Female Condom Market 2016-2020
- Global Female Contraceptives Market 2015-2019
- Global Adult Vibrator - Market Study Report 2015-2019
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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