VIRGINIA BEACH, Va.--(BUSINESS WIRE)--EdLogics, a market-leading innovator in improving health literacy and consumer engagement, is partnering with PatientBond, a leader in patient communications and statistically-based consumer profiling, to optimize consumer engagement and health outcomes for healthcare payers, providers and employers.
EdLogics’ comprehensive consumer engagement solution is focused on improving health literacy by simplifying critical health information, enabling consumers with different learning styles and reading abilities to understand their role in managing common and costly health conditions. EdLogics’ creative approach to integrating interactive multimedia learning programs, gamification, incentives and rewards into a fun and engaging learning experience, is being delivered through employers, insurers, and health care organizations throughout the country.
PatientBond uses a highly predictive, psychographic segmentation model to identify more effective ways of motivating positive health behaviors among healthcare consumers based on their attitudes, priorities and health personalities. PatientBond then delivers customized communications to healthcare consumers based on these insights, using channels such as email, text messages and phone calls, to address important issues like medication adherence, hospital readmission avoidance and wellness education.
As former U.S. Department of Health and Human Services Secretary and Governor of Wisconsin, Tommy Thompson has always seen the need to bring innovative companies together to educate consumers and improve public health. Thompson has been an active and vocal advocate for improving health literacy and developing revolutionary ways to enhance patient engagement. “It’s well established that people who are engaged in and understand their health have fewer hospital admissions, less ER visits and better outcomes. Companies like EdLogics empower those individuals to make better healthcare decisions and live healthier lives,” stated Thompson.
Thompson is familiar with PatientBond through Casey Albertson, President of PatientBond, when Albertson was an executive at Procter & Gamble in its Healthcare Division. Albertson had been leading work to strengthen physician/patient relationships through personalized care.
“Governor Thompson made the connection between EdLogics and PatientBond, recognizing that PatientBond’s outbound communications system is unique and can accelerate healthcare consumer participation with the EdLogics platform,” explained Albertson.
Tom Chamberlain, Pharm.D, Founder and CEO of EdLogics said they will use PatientBond’s software platform to engage consumers via text, email and voicemail with messaging that is customized based on user preferences and their psychographic profile.
“Edlogics provides one of the most advanced consumer health education and engagement platforms available. We combine the power of multimedia educational videos with interactive game-based learning, challenges and unique incentive strategies to improve user’s understanding of key health issues and encourage them to become more responsible healthcare consumers,” said Chamberlain. “The improvements that we are seeing in engagement and learning are dramatic and very encouraging.”
“Combining the strengths of these two companies is the kind of innovation we need to make a real impact on health outcomes in the United States,” stated Thompson.
EdLogics is an education-based consumer engagement company that provides innovative health education and learning management solutions to employers, health plans, and healthcare providers through a web-based and mobile application. Through interactive game-based learning, multimedia educational programs, quizzes, challenges, and rewards for educational achievement, EdLogics is transforming the way consumers learn about health. EdLogics' platform makes learning fun and engaging, improves health literacy, and empowers consumers to take greater responsibility for managing their health. For more information about EdLogics, visit www.edlogics.com.
Founded in 2011, PatientBond provides next generation patient and member engagement solutions. PatientBond’s highly configurable communications engine supports rapid deployment for a diverse set of patient engagement applications, based on patients’ communication preferences determined through extensive market research and psychographic segmentation. The PatientBond communications workflows allow protocols to be developed and deployed in a very short period of time to address specific engagement needs including appointment reminders, medication adherence, 30 day readmission, appropriate ER reduction, wellness education and more. PatientBond is a portfolio company of HGP Capital. Information about PatientBond is available at www.patientbond.com.
PatientBond will be showcasing its innovation at the 2016 HIMSS Conference & Exhibition (Healthcare Information and Management Systems Society) in booth 4674 at the Sands Expo and Convention Center in Las Vegas, Nevada, from February 29 – March 4, 2016.