RANCHO SANTA MARGARITA, Calif.--(BUSINESS WIRE)--Compellon™, the developer of breakthrough prescriptive analytics that quickly and easily deliver immediate actionable intelligence, today announced formation of an Advisory Board and the first three industry experts that are helping to guide development of marketing applications utilizing its novel platform technology, Compellon 20|20.
As a customer experience thought leader, Annette Franz is currently Director of Customer Outcomes for Fidelity Investments. She is considered one of the top social media influencers in the areas of customer experience, customer engagement, employee experience, and big data, and was recently named among the 100 most influential tech women on Twitter by Business Insider. She also sits on the board of the Customer Experience Professionals Association (CXPA). Prior to Fidelity, Franz held instrumental roles in market research and customer experience leadership at Touchpoint Dashboard, Confirmit, Allegiance, Medallia, CustomerSat, BizRate, Data Development Corporation, Mattel and J.D. Power and Associates.
Representing broad marketing expertise, Debbie Samuels is Senior Director, Advanced Analytics Research and Services at SPINS, the leading information and service provider for the natural and specialty products industry. Samuels possesses over 25 years of experience consulting with manufacturers and retailers in the consumer packaged goods industry, helping them drive topline growth through new product innovation and maximizing the return on their marketing investments. Prior to SPINS, Samuels held analytic consulting leadership positions with Infosys and IRI, and market specialist roles with M/A/R/C Research, Management Decision Systems and Nestle.
Jillian Mansolf is a recognized leader in high tech sales and marketing strategies and currently serves as Chief Marketing Officer and Vice President of Channels for Xirrus. She has been recognized as one of CRN Magazine’s “Channel Chiefs” for the last five years, as Marketing Executive of the Year by the American Business Awards, as High Tech Brander of the Year by the American Marketing Association and is a member of the Power 100, a list that recognizes the most powerful female executives in the channel. She serves as a board advisor for multiple Silicon Valley start-ups, and also sits on the Customer Advisory Board for Salesforce.com’s marketing automation solution, Pardot. Mansolf has held executive roles with Dell, Snap Appliance, Drobo, Maxtor Corporation and Overland Storage.
“The insights of these marketing leaders will fuel the development of breakthrough products supporting customer insights, surveys, churn analysis, segmenting, targeting, lead scoring and other marketing applications,” said Compellon Chief Executive Officer Ken Charhut. “Marketing, along with other critical functions, is a focus for us, as our unique ability to make advanced analytics easy, fast, and actionable is proving to add immediate value to this central function that is so critical to the success of a business.”
As the pioneer in making prescriptive analytics quick and easy to use, California-based Compellon delivers the most actionable intelligence available, enlightening users about not only what will happen, but why. The Compellon 20|20 software platform, based on assumption-free machine learning, empowers teams working in customer experience, marketing, manufacturing and operations to rapidly take action. For more information, visit www.compellon.com.