LONDON--(BUSINESS WIRE)--Technavio’s latest global curved display market 2016-2020 report highlights the top three emerging trends that are predicted to impact the market through 2020. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline.
“According to our research, Unit shipment of curved TV is expected to grow at a CAGR of over 20% by 2020, while shipments of curved monitors are forecast to expand at a CAGR of around 37% during this period. The emergence of display technologies such as OLEDs and the rising demand for larger screen sizes (55 and 65 inches) worldwide are some of the main factors driving the global curved display market,” said Technavio’s senior industry analyst for Displays, Sunil Kumar Singh.
“The steady decline in the average selling price (ASP) of curved displays will further encourage consumers to purchase them over the next four years. Since there are few vendors in the market, considerable revenue will be generated by each vendor,” added Sunil.
Technavio’s market research study identifies the following top three emerging trends for the global curved display market 2016-2020:
- Increase in pixel density
- Innovation with vertical integration
- Increasing applications of curved displays
Increase in pixel density
Display technologies such as OLED, increases the pixel density of display panels in curved TVs and monitors, providing an immersive screen experience and better picture depth and feel for viewers. Curved TVs are key adopters of such high pixel displays. The software market has started developing applications specifically for curved displays with high screen resolution. The recently developed PBS KIDS app used for playing animated series is one such example that has helped TV manufactures attract more customers. Manufacturers such as LG, Samsung, Philips, Panasonic, and TCL are expected to incorporate many similar innovations over the forecast period. These manufacturers are also likely launch new curved TV models with high pixel density, and boost the overall growth of the curved display market.
Innovation with vertical integration
Rapid innovations in display technologies and the development of curved displays with OLEDs, LEDs, or liquid crystal technology have led to the establishment of many new manufacturing plants. As curved displays have recently become commercialized, manufacturing lines for displays are becoming integrated in such a way that any modification can be easily controlled and changed based on specific demands. OLEDs are at the core of this industry and have led to high-level integration in manufacturing plants for vendors like Samsung and LG. Such vertical integration results in agile production lines and the fast development or production of displays is making the supply chain more flexible. This trend is expected to help expand the market during the forecast period.
Increasing applications of curved displays
Applications of curved displays are increasing with devices such as smartwatches and smartphones. Smartphones such as the LG G Flex, Samsung Galaxy Round, and Samsung Galaxy S6 Edge are some prominent models with curved screens available in the market. The Samsung Gear S is the only smartwatch with a curved display available in the market. However, the number of products in the market is relatively low because of the high cost involved in the manufacturing of small curved displays.
Another emerging application area for curved displays that could take shape during the forecast period lies in the automotive sector. Prototypes of infotainment systems with curved displays are being developed. Curved displays in automobile dashboards will significantly enhance functions and features in modern cars over the next four years. In the future, curved displays will also be placed on windscreens and used as heads-up displays to provide information to drivers. Other possible applications of curved displays, such as smart glasses, fitness bands, and digital signage will contribute to the growth of the overall market by 2020.
Browse related reports:
- Global Touchscreen Market 2015-2019
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- Global Flexible Display Market 2015-2019
- Global E-book Market 2015-2019
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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