LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX announces record results for 2015, reporting $140 million in net revenue representing a 40% organic growth year-over-year (YOY), double digit EBITDA that increased 100% YOY, and positive net income.
Tim Cadogan, CEO said, “2015 was another very strong year for OpenX. Record revenue growth and profitability were a direct result of our ability to maximize digital ad revenue for publishers by providing them with a high-quality programmatic monetization engine, epitomized by our leadership in header bidding, and a differentiated customer experience. More than a thousand publisher clients worldwide now rely on OpenX technology as a cornerstone of their monetization strategy.”
Cadogan continued, “As our core business continues to scale profitably, we are using our strong financial and market position to invest aggressively in innovative high-growth areas like video and new buying models; in the next generation of our No. 1 ranked quality control platform for ad quality and traffic quality; in customer development and service for all our clients globally and most fundamentally, in our people.”
More than 250 new publishers selected OpenX as a key monetization partner in 2015. Additionally, going into 2016, OpenX has a 100% retention rate of its top 75 ranked clients.
Publisher adoption of OpenX header bidding technology grew 330% in 2015, delivering robust, premium buyer competition for inventory and driving significant revenue gains. In head-to-head comparisons, OpenX has the highest performing solution, consistently outbidding other marketplaces at a higher fill rate. OpenX header bidder clients, on average, experience sustained revenue lifts ranging from 20% to more than 50%.
No. 1 in Quality
OpenX currently ranks number one in quality and overall marketplace standards for the sixth consecutive month on the Pixalate Global Seller Trust Index™, the industry’s first independent quality rating for digital advertising. Given the widely recognized risks to revenue and reputation of participating in poorly policed, low-quality exchanges, quality is an increasingly vital factor in the decision making process when choosing programmatic partners. Ensuring the OpenX marketplace quality is at the highest level has led to premium buyer confidence and increased participation in the OpenX exchange, resulting in higher demand and consistently higher revenue for publishers.
People and Culture
OpenX was recognized as one of the ‘50 Best Places to Work in Advertising and Media’ by Advertising Age, one of five non-agency companies to make the list. The company welcomed 110 net new hires in 2015, driving a 31% increase in headcount YOY, and strengthened our leadership team with the addition of Andrew Buckman as Managing Director responsible for EMEA and, more recently Michael Radovancevich as Chief Technology Officer.
Combined international revenue in EMEA and Japan, where OpenX has a partnership with Dentsu CCI, grew 100% YOY.
Cadogan said, “We enter 2016 as enthusiastic as we have ever been about the year ahead. Now that publishers, app developers and brands have experienced the power of programmatic marketplaces, they are eager to apply programmatic to an increasingly diverse set of opportunities. We believe programmatic marketplaces will play a vital role in every single digital advertising medium, across all screens and formats. We are delighted to be building the fundamental marketplace capabilities that sit at the center of this powerful trend.”
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.