NASHVILLE, Tenn.--(BUSINESS WIRE)--Travel back in time to the heyday of action classics as Nissan launches a new marketing campaign for its rugged line of commercial vehicles featuring film and TV stars Mickey Rourke, Carl Weathers, Raymond Cruz and Teresa Ruiz.
The comprehensive “Tough Guys” digital and print effort breaks November 12 across a variety of social media and digital platforms including YouTube and Facebook, with digital partners including Entrepreneur, Inc., and Forbes.
Carrying the theme “Payback Delivered,” the centerpiece of the campaign is a six-minute online action parody titled, “The Delivery.” The short piece spoofs the 80s action movie subgenre while showcasing the many features of the award-winning Nissan Commercial Vehicle (NCV) lineup.
Visit NissanCommercialVehicles.com/the-delivery to view the short film in which Special Ops Agent (Weathers) teams up with a retired Green Beret, turned florist, (Rourke) for “one last job” – a special and highly confidential delivery that takes them on a wild adventure through the Mexican desert. Along the way, they are forced to fend off a gang of angry locals (led by Raymond Cruz) in order to save the day for one powerful leading lady (played by Ruiz). As the story unfolds, the standout features of Nissan Commercial Vehicles are revealed, including America’s Best Commercial Van Limited Warranty*, and performance of the suspension, anti-lock brakes, anti-corrosion features and powertrain.
“We want to bring attention to the durability and efficiency that small business owners can expect from Nissan’s commercial vehicles,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “These vehicles endure more than 7,000 tests during the development process, compressing 13 years of real-world use into about three months. The results are highly dependable vehicles for our owners.”
In addition to the short film, there are four, 45-second, product-focused videos that highlight the leading features of the NCV fleet. Last year, Nissan began offering America’s best commercial van warranty* on Light Commercial Vehicles, with basic limited Bumper-to-Bumper warranty coverage of 5 years/100,000 miles, whichever comes first. The powertrain limited warranty is 5 years/100,000 miles, whichever comes first.
Nissan Commercial Vehicle sales are enjoying strong year-over-year growth with NV200 sales up 38 percent for the first ten months of 2015 versus 2014. Sales of the full-size NV Cargo and Passenger vans are up 15 percent over the same time period. All Nissan Commercial Vehicles sold in the U.S. are assembled in North America, with the NV Cargo and NV Passenger assembled in Canton, Miss., and the NV200 assembled in Cuernavaca, Mexico.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
* Claim based on years/mileage (whichever occurs first) covered under the 2015/2016 New Vehicle Limited Warranty basic coverage. NV200® Taxi is covered under a separate limited warranty with a different level of coverage. Comparison based on Wards Light Vehicle Segmentation: 2016 Nissan Cargo, Passenger v. 2015 Large Van Class; 2015 Nissan NV200® v. 2015 Small Van Class. Comparison based on publicly available information on manufacturers’ website. Nissan’s New Vehicle Limited Warranty basic coverage excludes tires, powertrain coverage, corrosion coverage and federal and California emission performance and defect coverage (applicable coverage is provided under other separate warranties). The powertrain coverage is 5 years or 100,000 miles (whichever occurs first). Other general exclusions and terms and conditions also apply. For complete information concerning coverage, conditions and exclusions, see your Nissan dealer and read the actual New Vehicle Limited Warranty booklet. Warranty claim is current at time of release.