An international brand licensing and development company is the focus of attention in the latest episode of Worldwide Business with kathy ireland. In this segment, host Kathy Ireland interviews Louis Lee, Managing Director of Interasia & Associates, and Wesley Ru, Trustee of the Santa Barbara Polo and Racket Club (one of the firms' clients) about how Interasia & Associates helps its clients break into Asian markets more effectively.
Lee begins by pointing out how his company's smaller scale allows for more intimate, personalized customer care and more finely targeted brand strategies than the bigger licensing firms can provide. He says that such firms tend to be interested mostly in short-term gains, while Interasia & Associates focuses more on long-term brand equity development and strong client relationships. Ru attests to the company's skill and expertise at helping his club select the right products for licensees in Asian markets.
Vice President of Programming for Worldwide Business with kathy ireland, JL Haber is enthusiastic about featuring the company on Worldwide business with kathy ireland. "Interasia & Associates are a great fit for many of the businesses in our target audience, with their global perspective and more personalized approach to customer service. We couldn't be happier to have them on our show," he says.
Tune in to see Interasia & Associates on Fox Business Network as sponsored programming on October 11, 2015 at 5:30pm ET and on Bloomberg International as sponsored programming at 8:30am CET and 10:30am CDT.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.