NEW YORK--(BUSINESS WIRE)--Offerpop, provider of the leading visual user-generated content (UGC) marketing platform, today announced Amir Shub as the company’s new chief product officer. Shub, who will lead the company’s go-to-market strategy, joins Offerpop with more than 15 years of experience in bringing enterprise and consumer products to market in both corporate and startup environments. He will help the company capitalize on the growing market demand for Offerpop’s visual UGC platform, which enables global brands across industries to develop UGC marketing strategies that engage with consumers and leverage data to improve campaigns and increase ROI. As chief product officer, Shub will be responsible for product strategy, management and marketing.
Shub joins Offerpop from LivePerson, where he held various product roles, including most recently senior vice president of business transformation, responsible for cross-functional initiatives that span marketing, product and sales, as well as identifying growth markets for the company. Prior to that, he was head of product for LivePerson and gained diverse experience developing product and research and development teams at Itemfield and Commtouch Software. With his prior experience in engineering, sales, product marketing and strategy, Shub will bolster cross-functional collaboration and productivity at Offerpop, strengthening the company’s all-in-one, easy-to-use visual UGC platform to help brands improve marketing results at every stage of the customer journey, from awareness through conversion.
“Consumer behavior – and therefore, consumer marketing – is changing, and Offerpop is helping brands adapt to that change,” said Wendell Lansford, CEO and co-founder of Offerpop. “We welcome Amir Shub to our team to help us manage and market our platform to better support our global brand clients’ customer engagement strategies with visual UGC. Amir’s success in helping transform business and develop product strategy will be instrumental in Offerpop’s continued growth and evolution.”
Today’s consumers are connected to their smartphones and each other on an around-the-clock basis. Brands are realizing the way to reach consumers isn’t through more marketing messages, but within authentic conversations that are already happening in the digital world. Offerpop’s visual UGC platform enables brands to tap into those conversations and inspire further content creation and engagement to influence buying decisions.
“Offerpop is at the forefront of the transformation in brand-consumer collaboration,” said Amir Shub, chief product officer of Offerpop. “By tapping into how consumers are sharing information and making purchasing decisions, Offerpop is helping brands position themselves within consumer conversations and driving tangible marketing results for its remarkable client base.”
Offerpop is a visual user-generated content (UGC) marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland, Oregon. For more information, visit www.offerpop.com.