BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Thousands of the top cosmetic surgeons in the world will attend THE Aesthetic Show™ (www.AestheticShow.com), held from July 9 – 12 at the luxurious Wynn Resort in Las Vegas to discuss the latest trends in a $7 billion global medical aesthetic business, which is growing at a rate of over 12% per year. According to Michael Moretti, Chairman and Founder of THE Aesthetic Show, the “fastest emerging sector of this exciting mainstream consumer market is the treatment of men. Previously women represented 95% of treatment volume and most procedures were targeted at them. But over the past year we have seen a powerful shift of males entering the market for body shaping, hair removal and facial rejuvenation. Currently, we estimate that up to 15% of procedures are performed on men, and this segment of the market is quickly energizing the industry in terms of bringing in a massive new patient pool.”
Highlighting this booming new trend is TAS co-chairman Leif Rogers, M.D., a young high-profile Beverly Hills plastic surgeon who is well known in Hollywood celebrity circles as a leading physician to the stars. Media outlets often feature Dr. Rogers and his practice partner Rand Rusher, R.N., for their innovative new treatments and sometimes edgy patient stories. Their on-screen charisma and handsome appearance only add to their media appeal.
Most recently, Dr. Rogers was featured in a special episode of the E! TV series Botched because of his controversial surgical enhancement of the radical male model Justin Jedlica, known in the media as “The Human Ken Doll.” Justin was turned down for surgery by the leading plastic surgeons on Botched, who rejected his request to enhance his appearance via surgical implants in his back.
Upon meeting Justin and after several medical and psychological examinations, Dr. Rogers realized that Justin had actually conceived of a new implant procedure that could benefit many injured or deformed patients in the future. Taking a scientific and altruistic approach to this case, Dr. Rogers essentially invented a radical new surgical procedure and applied it to Justin. While the surgery was considered controversial by some of his colleagues, Dr. Rogers made history and paved new ground by having the courage and compassion to believe in Justin’s vision of the human body as art.
Dr. Rogers is scheduled to give a Keynote address to his colleagues at THE Aesthetic Show 2015 and appear in a special episode of Plastic Empire (www.PlasticEmpire.tv), a TV series produced by TAS affiliate www.AestheticTV.com. He will explain the male cosmetic surgery trend from the perspective of a pioneer plastic surgeon operating on the edge of this new frontier and educate his peers regarding the optimal approach to this new market.
Sponsors of THE Aesthetic Show include industry leaders Allergan PLC; Alma Lasers, Inc.; Biopelle, Inc.; BTL Industries, Inc.; Chromogenex, Ltd.; Cutera, Inc.; Cynosure, Inc.; Eclipse Aesthetics, LLC; EndyMed Medical, Ltd.; Episciences; Fotona; Galderma Laboratories, L.P.; InMode; Lumenis Ltd.; Lutronic, Inc.; Merz Aesthetics; Miramar Labs, Inc.; Sciton, Inc.; Sinclair Pharma; Suneva Medical, Inc.; Syneron Medical, Ltd.; Thermi, LLC; Valeant Pharmaceuticals; Venus Concept, Ltd.; Viora, Inc.; Zarin Medical; and ZELTIQ Aesthetics.
To receive a press pass to THE Aesthetic Show 2015 and schedule an interview with Michael Moretti or Dr. Rogers, please contact:
Michael Moretti: +1 949 683 5430 or email@example.com
About Medical Insight, Inc.
Medical Insight, Inc. (MII), a progressive media company specializing in medical aesthetics, produces the leading trade publications and live events in this sector. Founded by Michael Moretti in 1993, MII collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis. For more information, visit www.MiiNews.com.