Chase Ultimate Rewards Survey Reveals Couples Don’t Always See Eye-to-Eye about Summer Travel

Couples Vacations on the Rise but with Differing Perceptions Among Travel Preferences

WILMINGTON, Del.--()--From planning and budgeting to daily activities and dream vacations, men and women interpret travel goals and roles differently than their partners, according to a new survey released today by Chase Ultimate Rewards®. The survey reveals that while eight out of 10 couples plan to take a vacation together this summer, interesting ‘he said, she said’ contradictions suggest men and women lack an understanding of what their significant other looks for in a vacation.

“More Americans are confident about taking time away and booking a vacation this summer,” said Manning Field, Head of Marketing and Innovation, Ultimate Rewards, JPMorgan Chase. “Traveling couples are also actively looking for ways to save money, with two-thirds often paying for trips with travel-related points or rewards. The survey showed contrasting travel perceptions and behaviors, including differences in how individuals prefer to utilize travel-related points or rewards.”

Key findings from the survey include:

More couples will travel in Summer 2015, but are out of sync

  • Half (53 percent) of couples are more inclined to take a trip this summer than last summer due predominantly to an increase in disposable income and paid time off.
  • Men may overestimate romantic needs. Nearly half of men (46 percent) think “romantic” describes their significant other’s perfect vacation, but only 36 percent of women and 39 percent of men describe their dream vacation as “romantic.”
  • Both men and women are quick to label their partner as “the person who tends to spend money easily.” Even though a quarter (25 percent) of those in relationships label their significant other “The Spender,” only 7 percent self-identify as such.
  • Women are more likely to say they get the best value for their money when it comes to travel. While 58 percent of women think they make decisions to get the best value for their money when traveling, only 8 percent of men and 6 percent of women think this to be true about their significant other.
  • The majority of women (47 percent) believe they are the ones who develop a trip’s itinerary. However, 57 percent of men say it is a joint effort.

Despite seeking relaxation, couples still cross wires while on vacation

  • Seventy-six percent of couples said a perfect vacation is relaxing, yet one in three couples disagree while on vacation.
  • Couples claim the contention stems from:
  • Their significant other spends more time than desired on a cellphone or other technology for work or personal reasons (37 percent).
  • Concerns over how much money is being spent while on the vacation (41 percent).

Couples often pay for travel with travel-related points or rewards

  • Data suggests two-thirds of couples often pay for trips with their travel-related points or rewards (68 percent always or often), actively seeking opportunities to use rewards to save money.
  • 36 percent of respondents, specifically those ages 35-44 (41 percent), say they always use a credit card with travel-related points or rewards for trips.
  • However, men and women use rewards differently:
  • Men are more likely than women to use rewards for flights (34 percent versus 25 percent).
  • Women are more likely than men to use rewards for hotel rooms (27 percent versus 19 percent).

The nationwide phone survey commissioned by Chase Ultimate Rewards reached 750 Americans (18-65 years old) who are in a relationship and who travel.

Chase Ultimate Rewards allows Chase customers to redeem points for travel, gift cards, cash, experiences and more. To meet the needs of couples traveling this summer, Chase Ultimate Rewards provides curated travel content and in-depth travel guides for destinations around the world with recommendations for hotels, restaurants and activities.

About the Survey

Between June 1-5, 2015, a survey was conducted among two national probability samples, which, when combined, consists of 750 adults, 371 men and 379 women 18-65 years of age in a relationship who travel, living in the continental United States. Results are reported at the 95% confidence level, with a margin of error of +/-3.58% for the total sample.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.6 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 5,500 branches, 18,000 ATMs, mobile, online and by phone. For more information, go to


Chase Card Services
Erin Smolenski, 302-282-8460


Chase Card Services
Erin Smolenski, 302-282-8460