AUSTIN, Texas--(BUSINESS WIRE)--OneSpot, the Content Sequencing® platform, today announced its first quarter revenues increased 188 percent over the same period in the prior year, driven by strong and growing demand from Fortune 500 brands that use OneSpot to drive personalized, repeat engagement with content across digital channels.
OneSpot’s proprietary Content Sequencing platform helps brands build content-driven relationships by personalizing and sequencing content based on user history, interests and where they are in the digital journey. OneSpot is the only platform that employs machine learning, data intelligence and predictive modeling to automatically retarget and reengage the same customer with multiple pieces of personalized content across display, social and mobile, driving consideration, preference and loyalty, deep content and audience insights, and quantifiable business results. OneSpot’s machine learning technology is now making approximately one trillion content placement predictions per day, and provides Fortune 500 content marketers with access to over 36 million impressions per minute, reaching 94 percent of the U.S. Internet audience.
“OneSpot has reached a significant milestone, as our record first quarter is buoyed by a growing portfolio of major brand partners, and we continue to gain industry recognition for the significant value we are bringing marketers, and from influential executives like those who have joined our advisory board,” said Steve Sachs, CEO of OneSpot. “Content marketing is at a critical juncture, and with OneSpot brands can at long last forge deep, integrated, cross-channel content-driven relationships with their audiences, and be able to track data and insights around content effectiveness and engagement.”
Teradata, Wikia Executives Join Board of Advisors
In a move that further positions the company for growth, OneSpot also announced the addition of notable executives to its Board of Advisors, including:
- Rebecca Lieb, VP, Content Marketing at Teradata Marketing Applications; former Altimeter Group analyst
- Louis Jones, former CEO of Maxus, North America
- Walker Jacobs, chief operating officer of Wikia; former president and chief revenue officer of Clear Channel Outdoor
"OneSpot lives at the intersection of content marketing and data driven engagement,” said Rebecca Lieb, VP, Content Marketing at Teradata Marketing Applications and OneSpot Advisor. “The company has continually demonstrated a deep understanding of how, where, and why digital media and channels are converging, and understands the challenges inherent in scaling brands' messages across the customer journey. This has been the focal point of my own research, and I couldn't be more excited about working with the company," she added.
OneSpot Receives Industry Recognition
OneSpot has been recognized by several industry organizations for the compelling value it provides brand marketers and its notable growth, including:
- “13th Annual AlwaysOn Global 250” – winner for the third consecutive year; named one of the most promising private companies in the global Internet-based sectors;
- “Cool Vendor in Digital Advertising” by Gartner, global information technology research company;
- “75 Trendsetting Products” by EContent;
- “50 Austin Startups to Watch” by Built in Austin;
OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement for branded content across display, social and mobile channels, at scale. Fortune 500 brands including Kraft, Intel and Whole Foods Market rely on OneSpot to build strong content-based audience relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a three-time AlwaysOn Global 250 Winner, an EContent 100 Winner and winner of the CMO Club’s SXSW Pitch Competition. To learn more about OneSpot, visit www.onespot.com