eSalon Expands Its Salon-to-Home Hair Services With The Launch Of A Professionally Curated Hair Care Subscription Program

'The Match-Up' offers a monthly collection of hair care, styling and brow products that are individually selected for each client based on a personalized hair profile

CULVER CITY, Calif.--()--Today, eSalon, the only brand delivering premium, fully customized hair color with its award-winning ‘Made For You Hair Color,’ continues its mission of helping women love their hair with the launch of ‘The Match-Up.’ With this new service, clients receive a monthly shipment of three professional-grade hair care and styling products selected to address their specific needs.

“Most people struggle to find the right products for their hair. We wanted to make finding the perfect products easy and affordable for everyone,” said Francisco Gimenez, eSalon CEO and co-founder. “With The Match-Up, eSalon continues to bring salon expertise directly to clients with the help of our proprietary algorithm and network of in-house stylists. We remove any guesswork on the client’s end by customizing each box to meet their specific hair needs while also helping them experiment with products they might not have otherwise tried. The Match-Up even gets smarter with each client interaction--continually perfecting product recommendations through feedback, stylist input, and consumer behavior. We’re excited for eSalon to be a one-stop shop for everything from hair care and styling essentials to our custom ‘Made For You Hair Color.’”

What makes The Match-Up unique is its ability to prescribe and tailor a personalized experience for each client. Each box is created with the client’s unique needs in mind, based on a personalized hair survey and proprietary algorithm that factors in hair type, hair concerns, styling goals, product use habits, and personal preferences. The Match-Up also incorporates client feedback and accounts for the intelligent replenishment of past purchases, so you’ll never have to worry receiving too much shampoo or a product you didn’t enjoy the first time. If a client already has a specific regimen in place, they can select their own mix of favorites to customize their box as they see fit.

For $30 plus shipping, The Match-Up subscribers will enjoy:

  • A personally curated box of 3 full-sized products from eSalon’s entire line of hair care, styling, and brow products.
  • Up to 45% off retail prices and the option to add up to 2 more hair care or styling products for 25% off. (Regularly priced items range between $15-$20.)
  • Access to eSalon’s personalized recommendation engine and network of in-house stylists.
  • Flexible scheduling to adjust delivery dates, skip as needed, or cancel anytime.

About eSalon:

eSalon is the only brand delivering premium made-to-order at-home hair color, hair care products, styling products and brow products. eSalon’s expert colorists and stylists help clients find their perfect hair color and hair care products by individually tailoring recommendations based on a personalized hair profile and desired result. eSalon’s flagship offerings: Made for You Hair Color and The Match-Up bridge together the personalized experience of a salon with the affordability and convenience of an at-home subscription service. Headquartered in Culver City, CA, eSalon has 80 employees. Learn more at


Moxie Communications Group on behalf of eSalon
Lauren Ianuzi, 315-420-0277

Release Summary

eSalon has expanded its salon-to-home hair services with the launch of 'The Match Up,' a professionally curated hair care subscription program.


Moxie Communications Group on behalf of eSalon
Lauren Ianuzi, 315-420-0277