CINCINNATI--(BUSINESS WIRE)--(NYSE: PG) – Actress, recording artist and trendsetter Selena Gomez knows a thing or two about beautiful hair, from rocking intricate up-dos on the red carpet to her signature free-flowing waves on the concert stage. Now, Pantene is tapping Hollywood’s “It” Girl to be the face – and hair – for its newest campaign that celebrates the power of strong hair.
“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” says Gomez. “My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”
“Pantene has always celebrated beautiful hair and strong women,” says Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”
Pantene’s “Strong Is Beautiful” campaign will debut in August 2015. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.
Click here to watch behind-the-scenes footage of Selena’s first Pantene advertising shoot. For more information, visit www.Pantene.com. To see upcoming exclusive content of Selena Gomez, follow Pantene on Instagram at https://instagram.com/pantenehair/ and Twitter at http://twitter.com/Pantene, become a fan on Facebook at http://www.facebook.com/PanteneNA and subscribe on YouTube www.youtube.com/Pantene.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 22 collections to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: Age Defy, Advanced Keratin Repair, Fade Defy, and Dry Defy. Powered by 70 years of experience, 200 scientists and partnerships with 11 leading independent hair doctors from around the world, Pantene’s Pro-V Formula works inside and out for beautiful hair rooted in true, lasting health.
ABOUT SELENA GOMEZ:
Selena Gomez made her mark in entertainment by conquering film, music and television at an early age. On the big screen, she began making the transition from young actress to adulthood with such films as the much talked about Harmony Korine film “Spring Breakers.” The film premiered at the Venice Film Festival to critical claim while Gomez’s performance was singled out as a “breakout.” She was most recently seen opposite William H. Macy and Billy Crudup in “Rudderless” which premiered at the 2014 Sundance Film Festival and wrapped two films “In Dubious Battle” directed by James Franco and “The Revised Fundamentals of Caregiving” alongside Paul Rudd. Up next, Gomez will reprise her role as Mavis in Sony’s animated hit “Hotel Transylvania 2” due out this fall.
Gomez’s first solo album “Stars Dance” was released in 2013 and debuted at #1 on the Billboard album chart. The first single from the album “Come and Get It” was an international hit as well her first #1 single on the US Top 40 chart. She then followed up the success of the album with a sold out world tour. "Good For You," the first single from Selena's new album, drops June 22.
Giving back has always been an important element in her life. She was named the youngest goodwill Ambassador for Unicef at 18 years old and has worked tirelessly to support this organization ever since. Selena was honored for her continued support at Variety’s first ever Unite4: Humanity event with the Young Humanitarian Award alongside Bill Clinton. Gomez has traveled to Ghana, Chile and most recently to Nepal as an advocate for some of the world’s most vulnerable children. She has hosted “We Day” in both Vancouver and Chicago for Free The Children, an organization that empowers young people to achieve their fullest potential as agents of change by being active local and global citizens.
ABOUT PROCTER & GAMBLE:
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.