BOSTON--(BUSINESS WIRE)--Mendix, a leading Application Platform-as-a-Service (aPaaS) provider, today announced the appointment of Kirby Wadsworth to the position of chief marketing officer (CMO). In this newly created role, Wadsworth reports to Derek Roos, Mendix CEO and co-founder, with global responsibility for all marketing activities, including brand development, demand generation, product marketing and corporate communications.
Kirby Wadsworth brings more than two decades of technology marketing experience to Mendix, including executive marketing roles at both public and private companies. A strategic visionary who excels at team building, communication, planning and aligning sales and marketing execution to deliver exceptional results, Wadsworth has a proven record of accomplishment of creating category leaders through innovative ideas and creative approaches.
“Mendix has established itself as an innovator and thought leader in the fast-growing enterprise aPaaS market," stated Roos. "Now, our focus is on increasing customer and partner engagement to expand our market footprint. Kirby's expertise and experience brings added depth to the Mendix leadership team at this key inflection point in our evolution."
“Every industry is being disrupted by digital transformation – ride-sharing, online entertainment, lodging, logistics, and more. Look no further than the hand-held device in your pocket for proof that today the application is the business. In this environment, Mendix is a ‘perfect storm’ opportunity – that rare combination of visionary team and innovative technology that transforms industries overnight,” said Wadsworth. "The company’s already impressive growth is being driven by the success its customers and partners are achieving through the use of this amazing technology, and I look forward to working with Mendix's outstanding team to further accelerate that growth.”
Before joining Mendix, Wadsworth served as CMO at Limelight Networks, where he created a new market category, repositioned the company and helped drive a more than 2x increase in shareholder value over three years. He previously held the position of vice president, global marketing for F5 Networks, Inc. where he contributed to the company's dynamic growth from less than $400 million to more than $1 billion in revenue during his tenure. Wadsworth also served in executive marketing and business development roles at Acopia Networks (acquired by F5), Revivio (acquired by Symantec), Storability (acquired by StorageTek), Compaq (acquired by HP) and Digital Equipment Corporation (acquired by Compaq).
Wadsworth earned an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University, and a B.S. in Information Systems from Northeastern University. He is an accomplished and sought after speaker, and the co-author of Recommend This!, a guide to digital marketing, published by Wiley and Sons in 2014.
Mendix empowers enterprises to accelerate their digital journey and deliver modern, software-driven experiences to their customers, partners and employees. Our open platform brings IT and business together to build, integrate, deploy and manage web and mobile applications at the speed of today’s competitive markets. Customers achieve powerful ROI in days, not months, through improved team collaboration, model-driven development, and cloud-based application Platform as a Service (aPaaS) flexibility and economics. For more information, visit www.mendix.com and follow the company on Twitter @Mendix.