Recycle Across America Teams with Kiehl’s for Earth Day, Donating 65,000 Standardized Recycling Labels to Schools

Actors Elizabeth Olsen and Maggie Q Design Limited Edition Product Labels to Help Raise Funds for the Cause

NEW YORK--()--In honor of Earth Day, nonprofit organization Recycle Across America (RAA) is partnering with Kiehl’s Since 1851 (Kiehl’s), to donate 65,000 of the new society-wide standardized labels for recycling bins to 650 K-12 schools across the United States. The easy-to-understand standardized labels significantly increase recycling levels and improve the quality of the recyclable materials being collected in bins, thereby transforming the public’s recycling experience to expedite environmental progress.

Kiehl’s, the New York-based leader in fine quality skin and hair care, has been an ongoing supporter of the cause for four years and to date has raised $250,000 for RAA, supplying hundreds of thousands of free standardized recycling labels to school districts in San Diego, Houston, Scottsdale, Culver City, and an additional 2,500 independent schools throughout the U.S. In many of these schools, recycling levels have doubled and the cost of some school districts’ trash hauling fees have been reduced by hundreds of thousands of dollars.

The funding for this year’s donation from Kiehl’s will be raised from the Limited Edition Label Art series, featuring art by this year’s Friends of Kiehl’s celebrity contributors, Elizabeth Olsen (“Avengers: Age of Ultron,” “Godzilla”) and Maggie Q (“Divergent,” “Stalker,” “Nikita”).

At a special event last week attended by Olsen, Q, and other entertainment industry luminaries such as Dylan McDermott (“Stalker”), Taryn Manning (“Orange is the New Black”), George Newbern (“Scandal”), Elvis Nolasco (“American Crime”), Lamorne Morris (“New Girl”), Miss J Alexander (“America’s Next Top Model”), Vanessa Marcil (“General Hospital”), Teddy Shears (“Masters of Sex”), Jay Ellis (“The Game”), Robert Buckley (“iZombie”), Charlotte Ross (“Arrow”) and others at the Kiehl’s Santa Monica location, Kiehl’s announced that net profits from the Limited Edition Creamy Eye Treatment with Avocado series will benefit RAA for this special campaign.

At the event, Mitch Hedlund, Executive Director of RAA, explained how recycling is the most important action society can perform to help the environment, but only when it is done properly. Unfortunately there are millions of tons of garbage thrown into recycling bins every day as a result of public confusion from historically inconsistent and confusing labels on recycling bins.

To provide an example, Hedlund asked the audience, How many of you have stood at a recycling bin at an airport or at your workplace or your children’s school and been confused – not knowing which bin to discard your recyclables or trash in?”

Everyone in the room raised their hands, reinforcing her point that society is confused by recycling and often not doing it properly. The excessive contamination in the recycling bins that comes due to confusion at the bin cripples the economics of recycling and prevents many companies from choosing recycled materials for use in their manufacturing. When manufacturers continue to use virgin materials, finite natural resources continue to be rapidly depleted. Also, without proper recycling and reuse of recyclables, these otherwise valuable materials are increasingly plaguing waterways, oceans and sea life.

“With worldwide waste expected to double by 2025,” said Hedlund, “it’s more important than ever that we begin making recycling economically viable and as simple a process as possible. We need to make sure that recyclable materials are no longer considered ‘waste’ and are no longer ending up in landfills and waterways. The way to achieve this is to help the general public begin to recycle properly. Standardized labeling is a practical and proven-to-be-successful step toward solving this problem.”

Thanks to the efforts of RAA and corporate partners such as Kiehl’s, to date there are nearly 750,000 standardized labels on recycling bins throughout the U.S.; dramatically improving society’s recycling efforts and the overall recycling system.

“We started working with Recycle Across America in 2012 and have continued with them since,” said Chris Salgardo, President, Kiehl’s USA. “Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our ‘Recycle & Be Rewarded’ program. Since 2009, Kiehl’s has collected 2,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 3,000,000 this year!”

“We are thrilled to once again be partnering with our dear friends at Kiehl’s,” said Hedlund. “They approached us in our first year and have been a phenomenal partner ever since. If it weren’t for Kiehl’s we wouldn’t have had such an easy path to engage celebrities in our ‘Let’s recycle right!’ campaign and those celebrity-led public service ads have already attracted other leading global brands to get on board with this solution. Kiehl’s clearly understands the importance of recycling right and has taken a true leadership role in helping advance the solution.”

About Recycle Across America

Recycle Across America (RAA) is a 501(c)(3) non-profit organization, which has developed the first and only society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling and to improve the economics of closed loop manufacturing. RAA and the standardized labels have been identified as a world-changing solution by Ashoka Global Innovators for the Public and are being referred to as “one of the most important environmental fixes taking root today.” For more information about RAA’s standardized label initiative or its celebrity-led ‘Let’s Recycle Right’ campaign, visit www.recycleacrossamerica.org or contact info@recycleacrossasmerica.org.

About Kiehl’s:

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers worldwide.

Contacts

for Recycle Across America
Paul Williams
(310) 569-0023
paul@medialinecommunications.com

Contacts

for Recycle Across America
Paul Williams
(310) 569-0023
paul@medialinecommunications.com