Business Wire Significantly Expands Brazil Distribution with Tiered Platform That Provides Clients with Greater ROI Reporting Capabilities

RIO DE JANEIRO--()--Business Wire today announced a major expansion of its distribution capabilities in Brazil, leveraging the collective advantages of the country's leading press release portal, most influential financial information provider, direct access to some 25,000 registered journalists, and posting potential to approximately 150 websites.

Business Wire has entered into a distribution agreement with DINO [Divulgador de Noticias], Brazil's popular press release portal. A subsidiary of Communique-se, Brazil's leading media database/monitoring service, DINO distributes some 2,000 releases per month.

The relationship provides Business Wire clients with the following benefits:

  • Distribution via AE Broadcast, Agencia Estado's financial terminal network serving Brazil's investment industry. Additionally, releases will be distributed over Agencia Estado's general-interest news service to major print and broadcast media organizations.
  • Some 25,000 journalists have registered to receive customized news feeds based on self-selected editorial categories and criteria. Business Wire releases will be integrated into these personalized news feeds.
  • Business Wire releases will be posted to as many as 150 websites, with the actual number determined by the editorial content of the release. Among the guaranteed postings is, a site that attracts some 50 million unique visitors per month. Business Wire clients receive a report detailing online clippings.
  • Publicly traded clients will benefit from magnified exposure to the investment community. DINO has created a market news service in partnership with ABRASCA and IBRI, Brazil's leading investor relations associations. Business Wire releases will be posted to this service, as well as all affiliated sites.

"Our agreement with DINO is yet another illustration of Business Wire's commitment to providing the industry's most comprehensive international coverage," said Cathy Baron Tamraz, the company's CEO. "Whether a client's focus is the BRIC markets, or global reach, Business Wire provides a turnkey solution that includes privileged access to the world's most prestigious news agencies and select distribution partners."

"DINO is already the largest release distribution solution in Brazil and its network is growing rapidly each month, adding more delivery channels and journalists, providing Business Wire clients with significantly more value," said Rodrigo Azevedo, CEO of Communique-se. "Having a relationship with Business Wire, a global leader in corporate news distribution, is strategic to our future growth plans."

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.

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Business Wire,
Neil Hershberg, 212-752-9600

Release Summary

Business Wire has entered into a distribution agreement with DINO [Divulgador de Noticias], Brazil's popular press release portal.


Business Wire,
Neil Hershberg, 212-752-9600