LOS ANGELES--(BUSINESS WIRE)--Cherokee Global Brands (NASDAQ: CHKE), in partnership with Alessandra Ambrosio and Silver Sunrise, LLC, today announced the launch of ále by Alessandra x BaubleBar, an exclusive jewelry collection developed by Alessandra Ambrosio under BaubleBar’s Guest Bartender program for the ále by Alessandra brand. The collection launches April 15th exclusively on BaubleBar.com.
Under BaubleBar’s Guest Bartender program, brands collaborate with a high-profile influencer to design a collection of affordable pieces to be sold exclusively on BaubleBar.com. As Guest Bartender, Ambrosio collaborated with BaubleBar to design a unique jewelry collection that offers the perfect way to accessorize for the festival season with the best of neon fringe, delicate layering, and bold statement metal and body jewels. The collection is comprised of over 50 unique styles that represent Alessandra’s bohemian chic personal style.
“Collaborating with BaubleBar on my first ále by Alessandra jewelry collection was a great experience,” said Alessandra Ambrosio, internationally recognized supermodel and designer. “BaubleBar pieces are affordable and fashion-forward, so when they approached me to work together on this collection I was very excited. The collection embodies my personal style, incorporating a bohemian look that is perfect for everyday wear as well as an assortment of bold and colorful pieces for special occasions.”
The ále by Alessandra brand includes apparel, footwear, headwear, eyewear and now jewelry and is currently distributed throughout the U.S., Canada, Australia, Mexico, and Dubai.
About Cherokee Global Brands
Cherokee Global Brands is a marketer and manager of a portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with best-in-class retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Kohl’s (U.S.), Argos (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
BaubleBar is building the first one-stop retailer for on-trend fashion jewelry at an affordable price point. Utilizing real-time data, BaubleBar is able to leverage its unique sourcing capabilities and fast speed to market, to merchandise its offerings based on current market dynamics and consumer taste preferences. This core differentiating factor, coupled with original editorial content and a high-touch customer experience, has allowed the company to build a strong destination platform within the $22B fashion jewelry industry. Learn more at www.BaubleBar.com.
About Silver Sunrise LLC:
Silver Sunrise, LLC is the intellectual property management company owned in partnership with Alessandra Ambrosio. The Company is focused on developing, designing, marketing and licensing the ále by Alessandra lifestyle brand throughout the world.