WINDSOR, Vt.--(BUSINESS WIRE)--LoveYourBrain Foundation announced today that, in honor of Brain Injury Awareness month in March, it will be leading a national yoga and meditation fundraising campaign. Each year, 1.7 million people experience a traumatic brain injury (TBI) in the United States. Often considered an invisible injury, TBI can cause life-altering changes to brain functioning, which can affect memory, self-esteem, motivation, and coordination. These changes can cause many downstream challenges, particularly in maintaining relationships, employment, and overall quality of life.
Every dollar raised will help grow LoveYourBrain Foundation’s flagship yoga program, which supports TBI survivors to participate in affordable yoga and meditation classes tailored to their needs. This program builds off of LoveYourBrain’s experience offering a gentle yoga pilot program for TBI survivors in New Hampshire that was recently evaluated by Dartmouth College. There is increasing recognition of the positive physical and emotional effects of yoga and meditation, particularly through fostering better mind-body connection. Yoga has been an integral part of Kevin Pearce’s rehabilitation from his TBI following a near fatal snowboarding accident in 2009 while training for the Olympics.
“Yoga has the potential to transform the wellbeing of those living with brain injury by improving their ability to strengthen, and reconnect to, their mind and body,” said Kevin Pearce, co-founder of LoveYourBrain Foundation. “It can promote their acceptance of ‘what is’ and help them recognize and appreciate their strengths, rather than focusing on their limitations.”
During Brain Injury Awareness month, LoveYourBrain aims to partner with at least one studio in every state throughout the US to offer a donation-based class. LoveYourBrain will feature all participating studios on its website and social media outlets, which reach more than 200,000 people, and will work with local media to support each studio in raising awareness about TBI. Through this campaign and its yoga program, LoveYourBrain hopes to begin to shift the culture around TBI recovery to build a community that supports healthier, happier lives for those affected by TBI.
LoveYourBrain Foundation is a non-profit organization that aims to improve the quality of life for people affected by brain injury. We are a growing family of like minded individuals who believe that the brain is our most important piece of equipment. Our message—LoveYourBrain—embodies our positive approach to brain injury prevention, recovery, and brain health.
LoveYourBrain Foundation was established by brothers Kevin and Adam Pearce in 2014. This marked the fourth year since Kevin suffered a near fatal traumatic brain injury while training for the 2010 winter Olympics. Kevin’s remarkable road to recovery has inspired millions through the HBO documentary “The Crash Reel,” his speaking engagements, and now, through the programs pioneered by the LoveYourBrain Foundation.