CINCINNATI--(BUSINESS WIRE)--Febreze® has teamed up with actor and comedian Jane Lynch to encourage dialogue about a naturally occurring condition that affects many (if not most) pet owners: noseblindness. The condition occurs naturally over time when a person becomes accustomed to surrounding smells, whether it’s a dog bed or kitty litter box, and can no longer easily detect those distinct odors – but their guests can.
Febreze helps pet owners get guest-ready by safely eliminating odors in their home that they are noseblind to with Febreze Air Effects, Fabric Refresher and Car Vent Clip – all of which meet the standard for inclusion on the ASPCA Pet Friendly Living product list when used as directed. With the help of Jane Lynch, Febreze is prompting pet lovers nationwide to talk about what their guests really smell.
“I’ve always been an animal supporter and I love my dogs dearly but they can be smelly little creatures! They literally spend their days with their faces in other dogs’ behinds,” said Lynch. “While I get used to the smells from my furry four-legged friends, I don’t think my guests want to or should have to. I keep Febreze on hand to help eliminate curious pet odors from my home before opening my door to friends and family.”
A global 2014 survey from Atomik Research concluded that pet odor is enormously important to both residents and guests. To the embarrassment of pet-owners nationwide, guests have a keen ability to detect any stink: nearly half of those surveyed (48 percent) said that they could make out someone’s home simply by the odor alone – particularly if they have pets. In fact, pet smells were ranked as the second most offensive smell within a home (ranking just below garbage and just above smoke). The majority (60 percent) of pet owners agree, however, that they would hate it if they thought their guests were thinking their homes smelled of animals.
To help new pet owners get guest ready, Febreze will be distributing Noseblind Prevention Kits to pet adopters through participating shelters in ASPCA partner communities nationwide. Instagram star and rescue dog Toast Meets World has joined up with Febreze to help share the message with pet lovers everywhere.
“Each year, more than 7 million cats and dogs enter shelters across the country and are in need of loving homes,” said Christina Wyman, director of strategic cause partnerships for the ASPCA. “We thank Febreze for their generous product donation to help new adopters who are welcoming a pet into their family.”
Febreze® contains proprietary mal-odor elimination technologies, including cyclodextrin, the patented molecule that gives Febreze the ability to truly eliminate odors and replace them with a pleasant scent. Febreze also contains pH neutralizers that adjust the pH balance and structure of pungent odors.
For more information about noseblindness, please visit noseblind.com. For more information about Febreze’s support of ASPCA, please visit ASPCA.org/rescue/febreze.
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.