NEW YORK--(BUSINESS WIRE)--At the upcoming WWD Magic trade show in Las Vegas, popular Danish brand VERO MODA will showcase the latest in contemporary fashion and accessories directly from Scandinavia.
The Danish fashion brand just opened its first office in New York this January and the presence at MAGIC amplifies its strategy for the US market. As a testament to the quality and integrity of the brand, VERO MODA has entered into online collaborations with retailers such as Macy’s, Nordstrom & Lord & Taylor.
Scandinavian at heart
Design in fashion, architecture and furniture is a Danish trademark, and therefore the light, colors and mood of Scandinavia are always present in the design of VERO MODA’s fashion, shops and marketing. The brand is renowned for its unique take on contemporary design and developing fast fashion products at the right prices. Inspiration flows among the teams of designers and buyers, and a good idea is always picked up on and turned into a piece. Close contact with clients and customers as well as a strong sales and support team are some of the keys to the brand’s success, but everyone at VERO MODA is united by DNA… Simply Loving Styles.
An international outlook
From the beginning, VERO MODA has been internationally oriented, and is now represented not only in Scandinavia and Continental Europe but also in Middle East, India, Asia and Canada through stand-alone shops, multi-brand stores and online. As part of the brand’s marketing and sales strategies, VERO MODA also has a long history of engaging with an international outlook. By employing talented people from all over the world in brand and strategy development and collaborating with high-profile models such as Kate Moss, Poppy Delevingne and Alexa Chung, VERO MODA has stayed at the forefront in engaging target audiences; Fashionistas seeking high quality, affordable and inspiring clothing, synonymous with contemporary fashion and design.
VERO MODA is a fast fashion player, delivering eight complete main collections a year plus several express collections in between. Realising that fashion moves fast and that trends can pop up at short notice, VERO MODA has developed strong relationships with its suppliers as well as a logistics system that can handle express deliveries of within just three to four weeks.
VERO MODA will start shipping to its existing US customers this month and will be all set to follow up on its positive and promising debut.
FIND VERO MODA HERE
WWD MAGIC, LAS VEGAS, NEVADA
Booth #75700 17 – 19 February 2015
530 Seventh Avenue
New York, NY 10018