TD Ameritrade Institutional Introduces Veo One, the Next Generation Advisor Technology Platform

TD Ameritrade and leading tech firms collaborate to develop a single-sign-on advisor command center that’s intelligent, intuitive and iterative

SAN DIEGO--()--Building on the successful foundation of Veo Open AccessSM and its integration with 85 technology firms, TD Ameritrade Institutional1 is taking advisor technology to the next level with Veo OneTM, an intelligent, intuitive platform designed to help investment advisors access and manage all their tools and applications from one platform.

If Veo Open Access forms the infrastructure of an advanced technology community, then Veo One is like the key to the city. Advisors with Veo One will be able to bring their existing Veo Integrated applications onto a single platform, gaining a complete view of their clients and their firms.

Veo One can make advisors more efficient by completing account opening, billing, trading, cash management and other workflows with fewer clicks. The platform applies a user’s preferences and adapts to each user’s role at the firm delivering the information they need.

“Advisors tell us it’s great that their applications can talk to each other and share information, but what they really want is for someone to bring their technology together one place,” said Tom Nally, president, TD Ameritrade Institutional. “With Veo One, we’ve answered that call. We’re building an advanced technology ecosystem, one that can help advisors evolve and thrive at the speed of innovation.”

Since late last year, a small group of advisors have been using an initial version of Veo One that is integrated with five popular technology applications: DocuSign® and Laser App Anywhere for account opening; financial planning software from MoneyGuideProTM; Orion Advisor Services for portfolio management; and Redtail Technologies for customer relationship management (CRM).

Throughout this year, and continually thereafter, TD Ameritrade will add more technology providers and onboard additional advisors. By the end of 2015, advisors using Veo One also will have access to Advent’s Black DiamondSM platform, eMoney Advisor, Finance Logix®, Junxure, Laserfiche®, Morningstar and®.

And just as the Veo Integrated community has grown to more than 85 firms from eight in the past few years, Veo One will keep adding features and functionality from a growing list of technology firms.

Power and Speed

The Veo One platform will serve as the launch pad for an advisor’s Veo Integrated applications, from CRM and account opening to financial planning, portfolio management and rebalancing. With multiple data streams flowing through Veo One, advisors can sign in once and navigate easily in and out of different applications, all while keeping client information in context – when a user clicks over to a new application, they’re taken to the same client record they had been viewing.

Veo One enables advisors to update information in one program and then see those changes made automatically in its other integrated systems. Likewise, the platform collects an investor’s information from different Veo Integrated applications onto one “Client View” screen. It all adds up to saving time.

Other innovations include one-click access to the advisor’s alerts, tasks and calendars; a summary page with access to CRM, financial planning and portfolio management; drag-and-drop functionality among applications and multi-custodial data views through third-party applications. Advisors can access account balances and positions, move money and, later this year, make trades, shift asset allocations and rebalance portfolios.

Veo One features responsive design, which means it can be accessed through desktop computers as well as through mobile devices. The platform is also responsive to the habits and preferences of its users, analyzing activity patterns and then, like many popular online retailers, displaying more relevant information to that user. When opening a new client account, for example, the platform can display next steps and require fewer clicks.

“With Veo One, we’re bringing it all together: a single point of access that eliminates the need to switch in and out of different platforms. Firms can spend less time operating software and more time building their business,” said Jon Patullo, managing director of technology solutions, TD Ameritrade Institutional. “We’ve made significant progress building Veo One, and soon advisors on our platform will reap the benefits of innovation, ease of use and flexibility.”

Roughly half of advisors in a recent survey2 said they were only “somewhat satisfied” with their level of technology integration. These advisors were seeking further investments to improve workflows and productivity, to increase their capacity to take on more clients and boost efficiency.

Client Site, iRebal Can Strengthen Relationships

And it doesn’t end with just the Veo One platform. TD Ameritrade Institutional has also introduced a thoroughly redesigned client website,, and launched a free, cloud-based version of iRebal. These three platforms together form the center of an advanced technology ecosystem that can help advisors grow their firms now and in the years ahead.

AdvisorClient® is the website that lets investors who are served by the more than 4,500 advisors that custody assets with TD Ameritrade Institutional track their accounts, follow the markets and research investments. The redesigned AdvisorClient is a high-performance vehicle built on the chassis of TD Ameritrade’s newly redesigned retail brokerage website. Beyond a more attractive appearance, delivers a far better experience to investors.

Like Veo One, the site learns the habits and preferences of each client. Users can personalize their screens with such features as “the Dock,” a handy collection of modular windows with information that’s important to them. AdvisorClient in time will let clients mix and match other modular windows, such as video chat capabilities, many of which will be designed by third-party vendors.

AdvisorClient is also available as an iPhone app, helping to meet the needs of a marketplace where investors increasingly track their investments through mobile devices. Using the same credentials, clients can get anywhere, anytime access to their account information, research the markets and deposit checks remotely using the camera on their smartphone.

“The clients of investment advisors are tech-savvy and, like most consumers, they expect a modern online experience,” said Patullo. “Our new client site paves the way for the next generation of investors and will help strengthen the relationships between advisors and their clients.”

Working in the background, meanwhile, is iRebal on Veo, TD Ameritrade’s free, cloud-based portfolio rebalancing tool that automates the labor-intensive task of rebalancing client portfolios, saving advisors significant amounts of time while at the same time letting them offer a higher level of service.

Since its June launch, more than 900 advisors have adopted iRebal to help rebalance portfolios, manage cash flows and identify tax loss-harvesting opportunities4 as they occur. An independent survey found that rebalancing software was one of the fastest growing technologies in terms of adoption, and iRebal the most popular rebalancing software among independent RIAs.3

To Learn More

Attendees at TD Ameritrade Institutional’s annual advisor conference, the 2015 National LINC can get a first-hand look at Veo One, AdvisorClient and iRebal during workshops, breakout sessions and at the Technology Consulting Lounge. Click here for the agenda and other details. Advisors everywhere can learn more by calling 800-934-6124 or visiting

Access to the Veo platform’s open access capabilities is provided as a service to independent advisors using the brokerage, execution and custody services of TD Ameritrade. Veo open access is an indication of potential programming compatibility. It does not imply any TD Ameritrade, Inc. recommendation of, endorsement of, warranty of, or fitness for use of any third party’s products or services. TD Ameritrade is not responsible for information, opinions or services provided by a third party. Since TD Ameritrade must ensure that all vendors meet security requirements, integration with new vendors is not immediate and cannot be guaranteed.

iRebal products and services property of ThinkTech, Inc., an affiliate of TD Ameritrade, Inc.

About TD Ameritrade Institutional
TD Ameritrade Institutional is a leading provider of comprehensive brokerage and custody services to over 4,500 fee-based, independent registered investment advisors and their clients. Our advanced technology platform, coupled with personal support from our dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors turn to TD Ameritrade’s (NYSE: AMTD) technology, people and education resources to help make investing and trading easier. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 39 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, as well as an official sponsor of the National Football League for the 2014, 2015 and 2016 seasons, TD Ameritrade has time and again been recognized as a leader in investment services. Visit TD Ameritrade's newsroom or for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA ( / SIPC (

1 TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.
2 TD Ameritrade Institutional Advisor Index survey, Q4 2014,
3 Tech Survey 2015: What's New Now?, Financial Planning, Dec. 1, 2014, (Registration required).
4 Tax loss harvesting refers to selling securities at a loss, which can then be used to offset a capital gains tax liability. (

Source: TD Ameritrade Holding Corporation


TD Ameritrade
Joseph A. Giannone
(M) 1-201-725-8584
Communications & Public Affairs

Release Summary

Building on Veo's integration with 85 technology firms, TD Ameritrade is taking advisor technology to the next level with Veo One, letting RIAs manage and control all their technology from one place.


TD Ameritrade
Joseph A. Giannone
(M) 1-201-725-8584
Communications & Public Affairs