WASHINGTON--(BUSINESS WIRE)--Focused Image Inc., one of the top advertising agencies in the D.C. metro area, delivering award-winning branding, marketing and public relations creative services to a broad range of local, national and international clients, announced today the launch of Brand Fiber, the agency’s new blog.
“We are excited to be launching the Brand Fiber blog,” said Focused Image president Toby Eckhardt. “Everything we do at Focused Image ultimately revolves around or is somehow connected to branding. However, our diverse set of clients and their needs regularly require our team to draw from a broad range of communications disciplines. We thought there would be value for our customers and other communicators in hearing some of the insights we’re obtaining as part of this amazing journey we travel with our clients every day.”
Focused Image’s inaugural blog post is titled “Hocus Focus: The Strategy Behind Brand Magic” and explores the important role of strategy in branding as well as in the implementation of all communications initiatives. Brand Fiber will be updated weekly and will feature content from authors on the Focused Image team, who have experience developing and implementing award-winning branding, marketing, advertising, public relations, and social media programs.
Readers interested in receiving updates from the weekly blog in their inbox can sign up on the Brand Fiber email registration.
About Focused Image Inc.
Focused Image Inc. is an award-winning marketing communications agency specializing in branding, advertising and public relations. Based in Falls Church, Virginia, the agency is a recognized communications leader in the Mid-Atlantic area. Focused Image was founded nearly 30 years ago by Toby Eckhardt, a leading authority on strategic positioning and branding. Since then, the firm has been helping clients — from Fortune 500 companies to fast-growing technology startups — build brands and launch new products with strategies that include creative communications concepts and programs that deliver results. More information about the agency is available at www.focusedimage.com.