FirstRain Joins New Salesforce Analytics Cloud Ecosystem to Dramatically Improve Every Business Professional’s Insight Into the Global Web and Social Media

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device

FirstRain harnesses the power of Salesforce Analytics Cloud, helping every business user to instantly explore personal business insights - with the added power of structured data - from any device

Come see the power of FirstRain and Analytics Cloud together in action at Dreamforce 2014, the world’s largest software conference

FirstRain Salesforce Analytics Dashboard - Screenshot (Graphic: Business Wire)

Dreamforce '14

SAN FRANCISCO--()--FirstRain, a leader in Personal Business Analytics™ that guide some of the world’s largest sales and marketing organizations, today announced it has joined the Salesforce Analytics Cloud ecosystem to empower every business professional to get instant answers on how hidden developments with their customers and in key markets are impacting their business. The combination of the FirstRain Business Graph and the Salesforce Analytics Cloud makes it possible, for the first time, for business professionals to easily explore structured data enriched with personal insights from analytics drawn from the unstructured Web and social media. This means everyone can now clearly see hard-to-find changes in their customer’s business, determine how it impacts their business and take action - all right from their mobile device.

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device.

Salesforce customers will transform their business by deploying Wave on structured customer and market data and then easily combine it with FirstRain insights and analytics. This will allow users to explore risks and opportunities, find reasons to engage with their customer and decide what to do next; for example, sales management can explore which deals are being delayed in a current quarter, use FirstRain to show the reasons why and then predict which future deals are being impacted by the same risks. The combined solution takes the daily hours spent doing research and analysis down to minutes, which FirstRain will demonstrate at Dreamforce 2014.

Comments on the News

  • “FirstRain uses deep data science, unstructured text analytics on the Web and social media and sophisticated personalization to create the deep personal understanding of the customer’s business that is critical to every business professional today,” said Penny Herscher, FirstRain president and CEO. “We’re excited to see the enormous productivity gains the combination of Analytics Cloud with FirstRain’s insights and analytics will give our mutual customers.”
  • "The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way," said Keith Bigelow, senior vice president & general manager, Salesforce Analytics Cloud, "Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as FirstRain, customers can benefit from a wealth of additional analytic applications to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere."

FirstRain and Salesforce Analytics Cloud Empower Customers to Transform Data into Business Insights

FirstRain is growing rapidly and our customers are some of the world’s largest global enterprises that are transforming their sales, marketing and support teams to truly understand the complex dynamics of their end customers’ businesses. FirstRain is broadly used by externally-facing teams i) to provide sales teams the real-time, deep customer understanding that is needed to use enterprise sales methodologies such as Challenger and TAS, or ii) to equip global executive teams with real-time analysis of their top customers so they can quickly respond to emerging market opportunities and competitive threats or iii) to help strategic marketing teams analyze the changing dynamics of vertical markets and competitors. With this new partnership, FirstRain will continue to deliver enterprise solutions to an unmatched list of the world’s most recognized companies across a wide range of industries – including technology, manufacturing, telecommunications, healthcare and financial services – and combine structured and unstructured analytics into richer insights to drive high-quality, fact-based decisions.

Come See the Power of FirstRain and Salesforce Analytics Cloud in Action this Week at Dreamforce 2014, the World’s Largest Software Conference

At Dreamforce, FirstRain will be participating in three sessions that address the value that Personal Business Analytics™ brings to Salesforce customers. Panels will include speakers from Salesforce, GE Capital, Flextronics and JDSU. FirstRain will also be exhibiting at Expo Booth N2128 and will be showing its new Personal Business Analytics™ next-generation solution and Salesforce1 app that guides sales users to use deep insights to truly understand their customers, increase customer engagement, find new opportunities and identify risk throughout their customer revenue cycle.

Wave Opens Up Insights From Every Data Source—Now Anyone Can Build and Deploy Analytics for Any Business Need

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform that enables admins, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Natively integrated with Salesforce1 Platform, Salesforce Analytics Cloud benefits from the trusted platform and enables admins to quickly drag and drop Salesforce data to deploy sales, service and marketing analytics apps. In addition, developers and IT can use new Wave APIs and other data connectors to easily connect to any other data sources to build any custom analytics app for any business function, or embed analytics into an entirely new generation of analytics apps and connected products for customers.

Additional Resources

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About FirstRain

FirstRain’s personal business analytics give every business professional their own unique and persistent x-ray into their customers, markets, strategy and competition. Millions of people use FirstRain to get unmatched and highly relevant details into the changing characteristics of their customers and markets, with which they can make better decisions, get closer to customers, drive greater sales and outwit the competition. FirstRain’s patented, advanced analytics technology finds relevant business-focused Web and social media insights and then delivers it seamlessly into the world’s premier CRM and social enterprise platforms, including, Chatter, Microsoft SharePoint, Dynamics and Yammer and Jive and Oracle. This same intelligence is incorporated into leading research platforms such as, Dun & Bradstreet and Interactive Data.


Merrill Freud, 1-415-512-0770


Merrill Freud, 1-415-512-0770