LOS ANGELES--(BUSINESS WIRE)--Ninja Metrics (www.ninjametrics.com), the advanced predictive analytics company, launches the Katana Analytics Engine, an ultra-scalable cloud computing social analytics platform for gaming. Katana, with its Social Analytics Engine, helps gaming companies by providing key data and metrics that are tied to Social Value, the precise measurement of who influences others and how much that influence is worth in real monetary value.
“Ninja Metrics has discovered a remarkable vein of opportunity and created a revolutionary technology that can produce results that are invaluable to industries far beyond gaming,” said Mark Kolokotrones of Knight and Bishop. “The ability to identify key influencers and determine their monetary worth to a company creates endless possibilities. In addition, it highlights certain target consumers that have been unnoticed or undervalued until now. We are confident that this is only the beginning of the disruption Ninja Metrics will cause within the predictive analytics industry, and we are extremely excited to support this brilliant team.”
Ninja Metrics was founded on the belief that the science of social connections is the key to unlocking value among customers. Seven years of development in university labs has lead to the creation of a unique and novel tool to disrupt the analytics industry. Named after the classic samurai sword, Katana uses exclusive and patent-pending state-of-the-art machine learning algorithms to provide clearer insight into the health of games and applications by going beyond simple historical reporting to include the Social Value of each user. The program provides detailed projections for the outcomes including the features, interactions and mechanics that influence the gamers or shoppers. With the addition of Social Value, companies are better able to find who is an influencer, what their precise value is to a company, and how to best monetize their actions as well as monetize their sphere of influence. Katana also delivers a wide variety of metrics, including churn and conversion projections and CRM analytics to provide a complete dynamic tools set for the gaming industry.
“Anyone in the industry now has access to an automated predictive analytics engine that used to take an expensive on-site team of data scientists. The results are clear, actionable, and update daily. No white lab coats required.” said Dr. Dmitri Williams, CEO of Ninja Metrics. “Katana combines best-practice science with business realities. The innovation is daily Social Value scoring, which allows developers to understand their apps, and marketers to quickly monetize the everyday social connections of their customers.”
Key Features of The Katana Social Analytics Engine
- Discover clear insights into the performance of mobile apps and games.
- Find out how much customers will likely spend and how their social influence impacts the bottom line.
- Target the most influential and valuable users.
- Flexible dashboard that includes support for: segmentation, cohort analysis, churn projections, conversion rate, revenue analysis, funnels and comprehensive KPI tracking.
The company also announced today that it has received $2.8 million in Series A funding from Tech Coast Angels and the Harvard Business School Angels of Southern California, amongst others.
As noted by Dr. Williams, the “company has always been heavily focused on data science, and the funding will help complement and advance engineering to open new markets, as well as help the company expand marketing and customer service development.”
About Ninja Metrics
Ninja Metrics is an advanced predictive analytics company and inventor of Social Value, a precise measurement of who influences others and how much that influence is worth in real monetary value. Katana, Ninja Metrics’ predictive analytics and automated social graph analysis platform, helps online businesses and app developers improve monetization and increase conversion through the timely targeting of their most valuable, influenceable, and influential customers. Ninja Metrics was founded by scientists and mathematicians from the Universities of Southern California, Minnesota, Northwestern and Illinois in 2009, and is headquartered in Los Angeles. For more information on Ninja Metrics, visit www.ninjametrics.com.