MANCHESTER, England--(BUSINESS WIRE)--Bulova, a world leader in the manufacturing of timepieces and clocks, today announced the launch of a global marketing campaign, developed in support of the brand’s comprehensive three-year sponsorship agreement with football powerhouse, Manchester United. Bulova was named as the club’s Official Timekeeper and Global Partner earlier this year.
“Bulova’s partnership with Manchester United is a tremendous opportunity to grow our brand internationally,” said Eric Hofmann, VP of Marketing, Bulova Corporation. “When searching for a partner that truly resonated on a global scale, we recognized Manchester United as a perfect fit, and anticipate that consumers will be just as excited as we are to see us come together to celebrate precision, innovation and craftsmanship, all driving principles for both brands.”
The multi-million dollar integrated campaign, rolling out now in Asia, Europe, North America, South America and Australia, features a high-impact mix of global television and radio spots, as well as digital, out of home, point-of-sale and print ads in key lifestyle, sports and men’s books. Print advertising will highlight current Manchester United players such as Wayne Rooney, Shinji Kagawa and Javier Hernandez, to run in international publications now and throughout 2014.
The campaign includes a robust online presence and social media strategy along with targeted public relations efforts. These marketing endeavors complement the appearance of retired Manchester United legends at select consumer and trade events, such as Baselworld in March 2014, as well as Bulova branding on the club’s scoreboards at Old Trafford stadium, on the stadium’s digital advertising boards during all Premier League home matches and via daily commercials on Manchester United Television (MUTV).
As part of the campaign, Bulova will gift all Manchester United players and coaches with custom co-branded and engraved timepieces in 2014. Players will be able to select specific watch finishes and materials. Co-branded, Swiss made watches for consumers will be available in spring 2014, each featuring the Manchester United club crest. Select styles will be available in limited edition solid gold, titanium and stainless steel models.
For further information, please visit www.bulova.com.
Founded in 1875, Bulova remains one of the world’s most recognized brands, reaching a wide range of consumers with its Bulova, Bulova Accutron, Caravelle New York and licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and the award-winning Bulova Clocks. An independent subsidiary of Citizen Watch Company, Ltd. of Japan, Bulova is headquartered in New York City, with offices in Canada, China, Italy, Japan, Mexico, Switzerland and the United Kingdom. Continuing to maintain its position at the forefront of the timekeeping industry, Bulova is committed to upholding an extraordinary legacy of excellence in design, style and technology as it expands to meet the needs of a diverse global audience.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.