DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mlhn3f/effective_crisis) has announced the addition of the "Effective Crisis Communication: Strategy & Media Management for Energy Sector (Master Class)" conference to their offering.
In today's 24-hour, instant news and commentary world, a crisis can strike organisations at any time, with key audiences judging whether it is responding effectively from the outset. The so called 'golden hour' has timed out. Social media, blogs and citizen journalists mean that the external world may be reacting before organisations fully understand what has hit them.
This masterclass doesn't get bogged down in theory or rely on dry PowerPoint presentations. The principal trainers talk from their own personal experience and offer crisis case studies of events they witnessed first hand. The course looks at communicating with the media, communicating with internal audiences, how to write and update a crisis plan and the importance of staying in touch with the public mood.
When and where
04/05 November 2013, London, UK
Benefits Of Attending
- Gain an understanding of how direct public and stakeholder interactions can be managed efficiently
- Gain insights into creating crisis communication plans designed to meet today's social media demands.
- Take a first-hand look at the leading edge technologies and digital channels critical to managing crisis communications and meeting today's stakeholder expectations
- Identify the key elements of crisis communications plans
- Learn inside lessons from major events
- Identify support technologies for managing crisis communications
- Learn how to prioritise during a communication storm'
- Determine the most effective organisation structure for your communications resources
- Become skilled at identifying new effective communications channels and monitoring capabilities
- Understand how the media - and other key audiences - operate in a crisis
- Understand the importance of addressing strategy and tactics
- Network with fellow professionals from other organisations
For more information visit http://www.researchandmarkets.com/research/mlhn3f/effective_crisis
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