SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that Towson University’s public radio station WTMD has selected WO Traffic, the company’s leading sales, traffic and billing system, and WO Automation for Radio, the company’s modern and powerful radio automation system, for its new facility in suburban Baltimore, Maryland.
Towson University has built a new, showcase facility at Towson City Center for its award-winning radio station WTMD. WTMD is a nationally recognized, non-commercial, adult album alternative, formatted radio station that reaches tens of thousands of listeners each week in the central Maryland region. At the heart of culture and activity for both the university and the community, the new 8,000-square-foot operation features a live performance space, a community meeting room, a classroom, an electronic, outdoor, scrolling news board, and four studios outfitted with cutting-edge technologies. Determined to install a best-of-breed traffic and automation system, WTMD selected WideOrbit’s WO Traffic and WO Automation for Radio, after an extensive evaluation, due largely to the unique, real-time integration that the two products deliver.
WO Traffic manages underwriting inventory and traffic operations for public broadcasters including sponsor placement, inventory management, accounting, invoicing, payments, reconciliation and reporting. WO Automation for Radio is a robust automation system that offers an easy-to-use interface that can be personalized, centralized content creation, centralized playlist creation and editing, multimarket voice tracking and intuitive, robust search capabilities. In addition, WO Automation for Radio provides advanced interfaces to customary systems and equipment including music schedulers, routers, EAS equipment and audio consoles, plus enhanced integrations to MusicMaster’s music scheduling system and Axia Audio broadcast consoles, which have been selected by WTMD for the new facility. Seamless integration between WO Automation for Radio and WO Traffic delivers numerous efficiencies to broadcasters that include live log editing, streamlined dubbing commercials and underwriting, and real-time spot reconciliation.
“I’ve followed WideOrbit for many years as we planned the new WTMD,” said Stephen Yasko, General Manager at WTMD. “At every turn, the feature set kept getting better. WideOrbit is flexible, scalable, and can be customized to meet our needs for every jock and program we air. WO Automation for Radio is an incredible automation package and WO Traffic is allowing us to reorganize our inventory and helping us sell more underwriting. In addition, every person at WideOrbit has been committed to our success from the start. The training and support is stellar!”
“In this challenging economy, it’s important for public broadcasters to find innovative ways to manage their stations more efficiently while providing an elevated experience to listeners,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “WTMD has created a beautiful, state-of-the-art facility to deliver the best music and educational experience to its listeners and the public, and we’re honored to help deliver their strategy for success.”
About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.
