NEW YORK--(BUSINESS WIRE)--In today’s information-driven world, where digital marketers are heavily reliant on data to drive business growth, it is crucial for them to take an active role in developing a stringent data governance policy that builds consumer trust in their brand, according to the new white paper from the Winterberry Group and MediaMath.
“The New Rules of the Road: Marketing Data Governance in the Era of ‘Big Data’” explores the current state of data governance in an effort to aid marketing professionals in developing more efficient and dynamic strategies that both mitigate risk and drive customer engagement.
To download the white paper, click here.
MediaMath, which empowers digital marketing professionals to make smarter and more effective marketing decisions through its technology, considers the privacy and security of its customers’ and partners’ data the highest priority. It was therefore essential to participate in the Winterberry Group’s research initiative and help promote a safer environment for online consumers.
The white paper provides key findings on the role of data within organizations and the common roadblocks facing marketers when implementing a data governance policy. Furthermore, it offers five fundamental elements that marketers must consider when producing a holistic governance strategy that is both effective and easy to maintain.
To learn more about the MediaMath Marketing Operating System, visit www.mediamath.com.
MediaMath’s Marketing Operating System, TerminalOne, is the industry-leading platform connecting global brands with their customers individually and at scale. Built as an open platform, TerminalOne integrates with leading technology, data and services companies to provide a seamless media planning, data management, and performance optimization solution. TerminalOne powers the marketing operations of more than 3,500 brands, including 55% of the Fortune 500, enabling them to drive transformative business results across the entire digital ecosystem.