REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail today announced that it has integrated email display retargeting capabilities into the company's flagship Message Studio email and cross-channel marketing platform. StrongMail's open display integration approach provides the flexibility to easily integrate an enterprises’ existing retargeting partners into current cross-channel marketing campaigns. With these new capabilities, StrongMail has unmatched abilities to orchestrate true cross-channel campaigns to engage customers across email, mobile, social, web, and now display.
With the introduction of email display retargeting capabilities, StrongMail enables enterprise marketers to easily leverage email engagement behavior to automatically serve highly relevant and targeted display ads personalized for individual consumers. StrongMail's email display retargeting capabilities also simplify the execution of campaigns by enabling marketers to repurpose existing email content and creative into targeted display ads.
“StrongMail has provided valuable marketing solutions for GameHouse as we strive to continuously improve engagement with our customers,” says Mark Belanger, Sr. Manager Direct Marketing. “We look to StrongMail as a trusted resource who can help us drive our marketing ROI. By enabling us to add display capabilities in a coordinated manner with our email efforts; StrongMail gives us a great new way to nurture customers relationships at an individual level.”
StrongMail also makes it easy to insert email display retargeting into any cross-channel campaign, whether triggered, batch or a multi-step lifecycle marketing program. The ability to trigger targeted display advertising based on email activity provides marketers with a powerful way to more precisely engage and convert customers with automated, cross-channel coordination.
"StrongMail's new email display retargeting capabilities are a direct reflection of our commitment to providing marketers with the tools they need to reach, engage and convert customer across all channels," said Dave Cormier, Vice President of Product Marketing at StrongMail. "StrongMail has already made a name for itself in helping marketers leverage customer data to drive powerful cross-channel campaigns in email, mobile, social and web. Adding email display advertising integration sets us even further ahead of the pack."
About StrongMail Systems, Inc.
StrongMail empowers marketers to achieve their acquisition, retention and loyalty objectives with powerful email and cross-channel marketing solutions. With StrongMail's market-leading solutions and services, brands can quickly, simply and effectively employ these vital communication channels to expand both reach and revenue. StrongMail provides marketers the tools they need to drive more value from their marketing programs: a drag-and-drop interface for lifecycle marketing, real-time testing and optimization, dynamic reporting and unparalleled data access. StrongMail has a proven track record helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social channels. Learn more at www.StrongMail.com, or follow us online at http://www.twitter.com/StrongMail or http://www.facebook.com/StrongMail.
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