MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--PicsArt, Inc., the world’s premier, full-featured mobile photo editor, is now optimized for the iPad, enabling aspiring mobile artists to enjoy the app’s advanced, yet intuitive features to creatively transform their photos or make works of art from scratch with PicsArt’s unique drawing tools. Additionally, PicsArt has released significant updates to its iOS app, including drawing improvements and localization for twelve languages. A self-funded and crowdsourced application, PicsArt recently surpassed 55 million installs on Google Play in just over a year following its recent iOS launch and continues to grow at more than 4.5 million installs per month.
“Mobile devices have dramatically changed our everyday lives. Today, we have all-in-one access to a phone, computer, and even wallet, right in the palms of our hands. With PicsArt, for the first time, the mobile device carries an artist’s toolbox, delivering features that allow anyone to practice drawing and photo-editing no matter where they are,” said Artavazd Mehrabyan, PicsArt’s co-founder and chief technology officer. “Many of our PicsArtists create stunning drawings using just their smartphones that most couldn’t create with actual pencil and paper. PicsArt’s iPad app broadens the possibilities and truly transforms the tablet into a blank canvas.”
The latest version of PicsArt for iOS incorporates a contest voting system via mobile devices, which allows participants in contests such as the Weekend Art Project and the weekly Drawing Challenge to more quickly and easily vote for their favorite photos and drawings. Weekend Art Projects are announced every Friday to motivate PicsArt users, or PicsArtists, to enhance their creativity. Drawing Challenges invite PicsArtists to submit original pieces using PicsArt drawing tools. The Challenge’s growing popularity demonstrates consumers’ increasing desire to not only break the boundaries of mobile photo-editing, but to also practice drawing and sketching in the context of a mobile, artistic community.
Additional enhancements include a new brush tool for the “masks” feature, “face fix” updates as well as drawing improvements, such as the ability to add an image size-chooser for drawings. PicsArtists also have new background options and clipart, including monster and travel themes. In addition, the latest version of PicsArt includes localization to Arabic, Korean, Japanese, French, Italian, Russian, Turkish, Chinese, Spanish, Polish and German.
A division of SocialIn based in Mountain View, CA, PicsArt is a team of 35 passionate developers who shared a sheer frustration that no free photo app seemed to have a robust feature set. When PicsArt launched in November 2011, there were many great one- or two-tool apps, but there wasn’t a single free app putting everything a photographer could ever want in one place. PicsArt remedied this problem. A bootstrapped startup driven to profitability by its fiercely loyal community, today, PicsArt dominates the Android market for photography. PicsArt consistently ranks in the top 50 free apps from Google’s Play store, and with more than 55 million installs and growing at more than 4.5 million installs per month, PicsArt’s development has only just begun.